A deals roundup published while the World Cup was underway surfaced early Prime Day discounts that put a Roku 65-inch 4K QLED at $399 and an Insignia 85-inch 4K QLED at $659, with smart TVs in the sale starting as low as $69.
Those numbers frame the best tv deals shoppers can read right now: the mid-size Roku 65-inch is being sold as a bright 4K QLED set for $399, complete with Apple AirPlay and HomeKit support, Amazon Alexa and Google Assistant voice control, and three HDMI ports. At the other extreme, an Insignia 85-inch 4K QLED is listed for $659 — a price the roundup described as unheard of for a screen that large.
The coverage grouped the discounts into two clusters. Entry-level bargains — the $69 offers — were mostly smaller 1080p sets, the roundup noted; they represent the low-cost end of the market for viewers who want a second TV or a tight-budget pick. The $399 Roku sits in the middle, offering full 4K QLED brightness and modern smart features that typically cost several hundred dollars more when first released.
Beyond those two headline items, a separate price tracker in the same sweep highlighted other notable markdowns: a TCL 65-inch QM8K QLED 4K TV marked down roughly 33% to a sale low of $898, and wireless earbuds from a major phone maker were listed at $179, a 28% cut from a $249 retail price. Those extras show the sale window is broader than just TVs, but also that deep savings can cluster around specific models and categories.
The timing matters: the early discounts appeared before Prime Day is set to begin on June 23, and the publication ran while the World Cup matches were still underway, a pairing likely intended to catch shoppers who want a bigger screen for tournament viewing. Retail tracking makes Prime Day the obvious moment to find last year’s TV models at especially low prices; a retail analyst, Steven Cohen, said Prime Day is consistently the best time to buy last year’s TV models at all-time lows.
The tidy headline — tiny TVs from $69 and a massive 85-inch for $659 — contains the story’s friction. Low entry prices mainly cover small 1080p sets, but the single “best value” the roundup highlighted was the much larger Insignia at $659. That split forces a choice for buyers: accept a basic, very cheap 1080p screen, or jump to a larger 4K QLED that promises a noticeably better picture for hundreds more. The early-sale landscape doesn’t make both options equally available in the same price band.
Practical takeaway for buyers hunting the best tv deals: if you want a balance of picture quality, smart features and price, the Roku 65-inch 4K QLED at $399 is the clearest immediate pick; if size dominates your checklist, the Insignia 85-inch at $659 is an unusually low outlier. But there’s an open question shoppers should keep in mind: the early-window prices were published ahead of the official Prime Day start on June 23, and the coverage does not state how long these specific prices will hold once the main event begins.
Because the sale window can reshuffle as Prime Day approaches, the most consequential next step for buyers is simple: bookmark the models you want and watch price history or alerts as June 23 arrives. If history holds, some of the best tv deals will stick through Prime Day, but some early bargains — especially the smallest $69 sets or the oddly low 85-inch outlier — could vanish or reappear under slightly different terms as retailers reset their lists for the main event.
