Infiniti Elevates Performance to Boost Luxury Sales
Infiniti, the luxury division of Nissan, has struggled with sales compared to its competitor, Lexus. The brand currently offers a limited lineup consisting primarily of two premium SUVs.
Recent Developments in Infiniti’s SUV Lineup
The QX60, a mid-size SUV, received updates last year. This model competes in a segment that is currently thriving. Meanwhile, the QX80 has undergone significant improvements for 2024. It now features a refined aesthetic, reminiscent of luxury models like Range Rover, and comes with a price tag to match.
- The QX80 had its best sales year in 2025.
- A new model, the QX65, is anticipated this spring.
Expanding the Infiniti Brand
Infiniti aims to capitalize on the growing demand for SUVs. The arrival of the QX65, a coupe-style two-row SUV, is expected to boost sales further. Luxury buyers often seek high-end technology and performance, both of which are becoming vital for success in this market.
To emphasize its commitment to performance, Infiniti introduced the QX80 R-spec, a concept vehicle featuring the powerful engine from Nissan’s GT-R super coupe. This model boasts an impressive 1,000 horsepower, showcasing the brand’s ambitious direction.
Performance Enhancements and Future Plans
The recent introduction of the NISMO edition of the Nissan Armada highlights Nissan’s performance heritage. Infiniti plans to establish its own high-performance sub-brand, similar to offerings from Mercedes-Benz and BMW. The QX80 is likely the first candidate for this enhanced performance line.
In an unexpected strategic shift, Infiniti is also returning to the sedan market. The Q50 model quietly exited showrooms in 2024, but a successor is projected for 2027. This upcoming sedan is set to incorporate the turbocharged V6 engine from the Nissan Z, delivering at least 400 horsepower to the rear wheels.
This model will even offer a manual transmission, catering to enthusiasts and adding excitement to the line. With these developments, Infiniti aims to revitalize its presence in the automotive market.
