TMZ reported that Alix Earle has been tapped to appear in Benson Boone’s upcoming music video for “The Time of My Life,” with sources saying Boone personally asked Earle and that she agreed to join the project as cameras are expected to roll soon.
The casting report includes two pieces that matter for the rollout: TMZ says Earle is expected to have a significant part in the video, and a teaser for “The Time of My Life” appeared to feature Earle’s Sports Illustrated Swimsuit cover — a detail a fan account, Benson Boone Access, flagged after Earle reposted the teaser.
That combination — a named mainstream face and a visible tease tied directly to the project — heightens the stakes for the video. Earle’s image in the preview serves as the clearest early signal that producers are not limiting the clip to Boone’s existing fan base; it positions the release to reach audiences who follow Earle’s crossover work beyond short-form social platforms.
Context helps explain why this pairing is notable. Earle has expanded into reality television and other mainstream media: she competed on Dancing With the Stars and has a Netflix reality series, Earle Meets World, on the way; she was also one of four 2026 Sports Illustrated Swimsuit cover stars, alongside Hilary Duff, Tiffany Haddish and Nicole Williams English. Boone, meanwhile, is promoting material tied to his new album American Heart, and his recent official videos have played with pop-star storytelling and self-aware visuals.
There is an obvious practical reason for the move: benson boone’s team appears to be timing a visual push. TMZ reported that cameras are expected to roll soon, which suggests the casting is not a late-stage cameo but part of the planned shoot. For viewers this means the usual roll-out milestones — behind-the-scenes clips, set photos, official credits — could arrive any day once filming begins.
But the central friction remains: TMZ also reported that Earle’s exact role is being kept under wraps even though she is expected to have a significant part. That is the detail the teaser and the casting report undercut and deepen at once: her presence is signaled publicly, yet the production is deliberately withholding what she will actually do in the video — whether she co-stars in a narrative, appears in a set piece, or serves as a visual motif linked to the Sports Illustrated imagery.
The record of Earle’s on-camera work gives a sense of why a prominent part is plausible. She appeared in the 2024 video for The Kid LAROI’s “Girls,” which was presented as a co-starring turn and framed with late 1990s and early 2000s MTV-era visuals, and she has moved into episodic and branded formats beyond short clips. That past experience makes a significant appearance in a major artist’s video a natural next step rather than an outlier.
With cameras reportedly due to roll, the next concrete signs to watch are set reports and the finished credits. Until a camera call sheet or the final video confirms how she is used, the single outstanding fact is simple: Earle has agreed and is expected to play an important part, but the production is holding back the what. The pairing itself, however, already reshapes the rollout — it signals a deliberate bid to broaden reach by folding a mainstream influencer into the visual narrative, and the video’s release will be the moment that bet is either realized or recalibrated.
