Brad Pitt’s skincare brand Beau Domaine is being sued by a Malibu-based company that says the name is too close for comfort. Beau D. filed legal documents accusing Pitt’s line of false designation of origin and common-law unfair competition after what it says were three failed attempts to settle the dispute privately.
The lawsuit seeks more than $75,000 in damages and wants Pitt’s company to stop using the Beau Domaine name altogether. Beau D. says the naming conflict is not a minor branding quarrel but a direct threat to a business that launched in 2020 with a luxe lip salve and a product called D. Cream, which costs $56.
Founder Brandon Palas told AirMail that the cream is meant to “bring plumpness to that skin, inspire collagen production, and slow down the process of aging.” That language lands in sharp contrast to the bigger celebrity-backed operation on the other side of the dispute, where Pitt’s products include a serum, a cream and a cleansing emulsion.
Beau Domaine launched in 2022 in partnership with a famed winemaking family, and Pitt and his partners renamed it last year from Le Domaine. The brand has been in development for more than 10 years, according to the Standard, and its pitch leans heavily on ingredients and French pedigree rather than a standard star-driven vanity line.
The Standard also says the brand’s hero ingredient is GSM10, a patented compound derived from grape pomace, and that it uses ProGR3, a patented active ingredient said to target cellular ageing. The brand grew out of Pitt’s relationship with the Perrin family, which began in 2012, and a shared interest in wine and nature.
That background is part of what makes the case more than a simple naming fight. Beau Domaine is tied to a broader world of French winemaking and luxury positioning, while Beau D. is a smaller Malibu brand trying to defend a name it says it built first. The company also says its own D. Cream is priced at $56, a point that underlines how far apart the two businesses are in scale.
Pitt has long had business interests in French wine through Château Miraval, the winery that has been a major sticking point in his divorce battle with Angelina Jolie. The skincare dispute adds another front to a French-branded empire that already carries legal baggage, even as Beau Domaine continues to market products with a calm, high-end image.
For now, Beau D. is not just asking for money. It is asking for the name itself. And if the court agrees, Pitt’s skincare line would have to give up Beau Domaine entirely, a setback that would force a rebrand on a product family built around identity as much as formula.
