UK Chocolate Maker Faces Administration After 37 Years in Business

A well-known UK chocolate maker, Marasu’s Petit Fours, has announced it will enter administration after 37 years of service. Founded in 1986 by patissiers Rolf Kern and Gabi Kohler, the company aimed to create premium chocolates for top establishments in London.

Company Background

Marasu’s Petit Fours is recognized as London’s largest premium chocolate producer. The company operates from a spacious 25,000 sq ft facility in Park Royal and produces over 300 tons of chocolate annually. In 2006, it was acquired by the Prestat Group, supplying notable retailers such as Prestat, Fortnum & Mason, Selfridges, and Harrods.

Recent Developments

• Administrators were appointed for Marasu’s on February 6.
• The announcement regarding administration was made on February 17.
• The cause of the current financial distress is under investigation; however, it follows the Prestat Group’s own announcement of administration.

Industry Challenges

The chocolate industry is currently facing significant challenges. Global cocoa prices surged to record highs in 2024, due to diseases and severe weather affecting crops in major producing countries like Ghana and the Ivory Coast, which contribute nearly 60% of worldwide cocoa production.

Additionally, Marasu’s expansion attempts, particularly with premium cocoa varieties such as Criollo, have left the company exposed to competition from cheaper alternatives.

Future Implications

As part of a prepack administration deal, Marasu’s Petit Fours will be taken over by L’Artisan du Chocolat, which is owned by Polus Capital Management. This agreement was established prior to the formal appointment of administrators, allowing for a transition that will position Prestat as an online-only brand moving forward.

Historical Significance

Prestat, founded in 1902, previously held two Royal Warrants and had the distinction of serving the Royal Family, including Princess Diana. The iconic Piccadilly shop, which closed last week, is noted for inspiring literary works by Roald Dahl, including references in “My Uncle Oswald.” Dahl’s inspiration also extended to the enchanting sweet shop in “Charlie and the Chocolate Factory.”

The fall of Marasu’s Petit Fours underscores the ongoing difficulties faced by luxury retailers in the chocolate sector. As the market navigates these turbulent times, the future of premium chocolate remains uncertain.