Norwegian Airlines Rejects Wizz’s ‘Premium’ Seating Concept
Norwegian Airlines has decided against implementing Wizz Air’s ‘premium’ seating concept, which was recently announced by the budget carrier. This decision came during a full-year earnings call held on February 13, 2025, where Norwegian’s CEO, Geir Karlsen, expressed confidence in his airline’s existing product offerings. He firmly rejected any plans to block middle seats in the cabin, emphasizing that Norwegian’s services already align with market demands.
Norwegian Airlines’ Position in the Market
Karlsen highlighted that Norwegian Airlines has witnessed an impressive 86% load factor in the fourth quarter of 2025. This performance indicates strong customer support for its current offerings. He remarked, “In the ultra-low-cost market, airlines are shifting towards more premium products, albeit gradually. Norwegian’s services already occupy this space.”
Strategic Initiatives
Norwegian Airlines has made several strategic moves to enhance its market position:
- Targeting corporate travel by partnering with over 2,000 companies.
- Upgrading its distribution capabilities.
- Offering a frequent flyer programme to attract repeat business.
- Establishing interlining agreements with regional airline Wideroe, which is part of its group.
Additionally, Norwegian Airlines is exploring potential commercial relationships with long-haul carriers servicing key markets, enabled by the new interlining capability.
Financial Performance
In terms of financial health, Norwegian Airlines reported its highest-ever operating profit of NKr3.73 billion (approximately $389 million) in 2025. This follows a net profit jump to NKr2.81 billion, nearly double the earnings from 2024. These results are attributed to a strong focus on cost control and operational efficiency.
Conclusion
Norwegian Airlines remains firm in its strategy, opting to maintain its identity rather than adopt a premium seating model similar to Wizz Air. With strategic initiatives in place and a positive financial trajectory, the airline aims to retain its competitive edge in the evolving aviation landscape.
