Ex-Canva Executive Secures $9.9M for Product Mapping Startup Adora

Adora, a startup co-founded by former Canva head of product Omar Salem, has successfully raised $9.9 million in seed funding. This innovative platform focuses on product mapping and user journey insights, leveraging artificial intelligence to automate the process.

Funding Details

The funding round was led by Blackbird Ventures and included investments from Designer Fund, Skip Capital, Co Ventures, and Garuda Ventures. The funds will be directed toward product development and expanding Adora’s team at its Sydney headquarters.

About Adora

Adora has launched its platform in private beta, already attracting product teams from notable companies including:

• Canva
• Notion
• Replit
• Granola
• Chess.com

Additionally, there are 2,000 companies waiting to use Adora’s product.

Product Features

Adora’s platform automates the capture of every screen interaction and user path, eliminating the need for manual event tagging. It provides live visual maps of user journeys, enhanced with analytics and AI-powered insights.

According to Salem, product teams often struggle to grasp how users interact with their products. This tool aims to bridge that gap, particularly as teams scale. Traditionally, teams relied on static screenshots and fragmented analytics, which can lead to inconsistencies in user experience.

The Role of AI in Product Mapping

The rise of AI capabilities, including assisted coding, has intensified the challenge of tracking product variations. Salem noted that teams are now able to ship features more rapidly, but this acceleration can introduce inconsistencies in user experiences.

Adora acts as a safety net, using AI to identify issues and opportunities early on, preventing minor discrepancies from escalating into larger problems.

User Testimonials

Albert Cheng, chief growth officer at Chess.com, highlighted the real-time visibility Adora provides. He stated that this functionality helps uncover meaningful opportunities to enhance user experiences.

Blackbird partner Nick Crocker emphasized the importance of understanding user experiences as products scale. He praised Adora for giving teams comprehensive visibility into their live products, a vital tool for maintaining customer focus.

Overall, Adora is set to transform how product teams manage user journeys, enabling better strategies and improved customer satisfaction.