Quidi Vidi Brewery Closes February Taproom as Rival Brewery Innovates to Attract Visitors
Quidi Vidi Brewery has announced it will close its taproom for the month of February. This decision comes amid declining craft beer sales and rising living costs in Newfoundland and Labrador. Owner Justin Fong explained that the taproom has been underperforming during this typically slow season for the hospitality industry.
Impact of Seasonality on Business
February is traditionally a challenging month for bars and restaurants. Fong noted that many establishments face similar downturns during winter. Despite this closure, production at Quidi Vidi Brewery will continue, with plans to reopen the taproom in March.
Reasons Behind the Closure
- Declining craft beer sales nationally
- Increased cost of living affecting consumer spending
- Rising costs for supplies such as cans, hops, and barley
Fong stated, “Unfortunately, it just doesn’t make sense for us to be open during the month of February.” This strategic decision aims to stabilize the business financially as they head into spring.
Future Prospects
Quidi Vidi Brewery has been a significant player in Newfoundland’s craft brewing scene since 1996, operating out of a former fish plant in Quidi Vidi Village. Notably, the brewery is the official beer sponsor for the Brier curling championship, which will return to St. John’s after a six-year hiatus.
Accommodating Visitor Interest
Anticipating an uptick in business, Fong is optimistic about increased social events, such as St. Patrick’s Day, which will boost customer visits as spring approaches. Meanwhile, in Mount Pearl, Landwash Brewery is navigating similar winter hurdles.
Innovation at Landwash Brewery
Christina Coady, co-owner of Landwash Brewery, emphasized the importance of creativity in overcoming the winter slump. While they haven’t closed their doors, they’ve implemented new programming to attract customers.
Creative Strategies
- Introduced events like speed dating to enhance customer engagement
- Launched non-alcoholic beverage options to cater to diverse preferences
Coady acknowledged that, like Quidi Vidi, Landwash is seeing reduced foot traffic and sales. However, these innovations are helping to keep their business afloat during this challenging time.
As both breweries adapt to the seasonal challenges, they reflect the resilience of the craft brewing industry in Newfoundland and Labrador. Businesses are finding ways to innovate while emphasizing customer experience, ensuring they remain viable during tough economic periods.
