Joe Montana and Guinness Launch Lager, Charity Campaign
As the Super Bowl approaches, Guinness has introduced a charitable initiative aimed at supporting local communities. In partnership with NFL legend Joe Montana, the brewing company kicked off this effort on February 5 in San Francisco, focusing on aiding families in need.
Guinness and Joe Montana Unite for Charity
This initiative is a part of the broader “Guinness Gives Back” campaign, which emphasizes community engagement. During the event, Montana and representatives from Guinness volunteered by packaging meals for the SF-Marin Food Bank. This effort highlights the importance of community involvement, stretching beyond just financial support.
A Commitment to Community Engagement
Karissa Downer, Director of Guinness in the U.S., spoke on the importance of direct participation in local communities. She noted that the initiative transcends simply donating money; it focuses on forming meaningful connections with the communities that have historically supported the brand.
Introducing Legends Lager
At the event, Guinness launched a new product called Legends Lager. This limited-edition pale wheat lager was developed in collaboration with Montana, drawing inspiration from an important moment in his early career. Montana recalled a trip to Germany, where he first tasted wheat beer, influencing the creation of this unique beverage.
Experience the Flavor
Montana described Legends Lager as a beer meant for sharing great moments while giving back to the Bay Area. With an alcohol by volume (ABV) of 4.3%, it is crafted for enjoyment in relaxed settings.
Availability and Contributions
- Price: $19.99 per four-pack
- Available Locations: San Francisco, Chicago, and Baltimore
- Donation: $5 per four-pack to the SF-Marin Food Bank, up to $35,000
Each purchase contributes to vital food security efforts in Northern California. The launch of Legends Lager, combined with significant charitable initiatives, aims to strengthen community bonds. This partnership between Guinness and Joe Montana showcases how quality beer and philanthropic efforts can come together to effect positive change.
