Honor, Nothing, and Google Pixel Lead Fastest-Growing Phone Brands
The 2025 smartphone market experienced notable growth, positioning certain brands at the forefront of industry expansion. Among these standout performers are Honor, Nothing, and Google Pixel, which have been recognized as the fastest-growing smartphone brands of the year.
Global Smartphone Market Overview
According to a recent report by Omdia, the global smartphone market grew by approximately 2% in 2025. This growth is significant, especially considering projections of a 7% decline in 2026 due to various challenges, including a memory shortage.
Key Brand Performances
- Apple: 19% market share (+7% YoY)
- Samsung: 19% market share (+7% YoY)
- Xiaomi: 13% market share (-2% YoY)
- Vivo: 8% market share (+4% YoY)
- Oppo: 8% market share (-3% YoY)
- Transsion: 8% market share (-8% YoY)
- Honor: 6% market share (+11% YoY)
- Lenovo: 5% market share (+6% YoY)
- Huawei: 4% market share (+2% YoY)
- Realme: 3% market share (-13% YoY)
- Others: 6% market share
Apple maintained its position as the world’s largest smartphone brand in 2025, closely followed by Samsung. Despite facing challenges, both companies witnessed a 7% growth year-over-year.
Honor and Its Remarkable Growth
Honor emerged as a headline-maker with an impressive 11% increase in market share over the year, making it the fastest-growing major smartphone brand. This growth is particularly noteworthy given the overall market conditions.
Fastest-Growing Smartphone Brands
While Honor excelled, the brand Nothing claimed the title of the fastest-growing smartphone manufacturer of 2025. It reported striking success with a staggering 86% year-over-year growth, albeit from a smaller market base
Additionally, the Google Pixel brand saw a substantial growth of 25% year-over-year. This growth reflects increased consumer interest in their smartphone offerings.
Upcoming Releases
As these brands capitalize on their momentum, all three are gearing up for significant product launches. Google is anticipated to unveil the Pixel 10a later this month. Meanwhile, Honor plans to showcase its next foldable device at the Mobile World Congress (MWC) in March. Nothing is also preparing to announce its Phone (4a) lineup soon.
In conclusion, the 2025 smartphone market is witnessing dynamic shifts, highlighted by the growth of Honor, Nothing, and Google Pixel. As these brands innovate and release new devices, they’re likely to continue shaping the future landscape of mobile technology.
