Jennifer Garner’s Once Upon a Farm Secures $198 Million in US IPO
Once Upon a Farm, an organic children’s food brand co-founded by actress Jennifer Garner, has officially raised nearly $198 million in its recent U.S. initial public offering (IPO). The company, based in Berkeley, California, offered approximately 11 million shares, each priced at $18. This price point was at the midpoint of the company’s estimated range of $17 to $19 per share.
IPO Details and Company Valuation
The IPO has successfully valued Once Upon a Farm at about $724.2 million. This valuation is based on the number of shares outstanding outlined in its investor prospectus. Industry analysts have suggested that the upcoming 2026 market is primed for a resurgence in IPO activity due to pent-up demand and a roster of notable companies planning to go public.
Founders and Product Offerings
Founded in 2015 by Cassandra Curtis and Ari Raz, Once Upon a Farm saw Jennifer Garner and John Foraker, former CEO of Annie’s, join as co-founders in 2017. The company focuses on providing a range of nutritious food products for children, including:
- Cold-pressed pouches
- Frozen meals
- Oat bars
Experts highlight a growing trend toward organic and health-oriented diets, which positively affects consumer purchasing habits. This shift has positioned brands like Once Upon a Farm well within the evolving market landscape.
Challenges Ahead
Despite the positive momentum in IPO activity, Once Upon a Farm has indicated potential challenges in its prospectus. The company sources a significant portion of its fruit and vegetable ingredients from Mexico and South America. Trade barriers in these regions could lead to shortages and increased costs.
Analysts have raised concerns that ongoing trade tensions may impact consumer companies that rely on cross-border supply chains. Nevertheless, leading financial institutions Goldman Sachs and J.P. Morgan act as joint lead book-running managers for this IPO.
Stock Market Information
Going forward, Once Upon a Farm will be trading on the New York Stock Exchange under the ticker symbol “OFRM”. As the market evolves, its performance will be observed closely by industry experts and investors alike.