NAB Urges FCC to Modernize EAS Technology Again
The National Association of Broadcasters (NAB) has initiated discussions with the Federal Communications Commission (FCC) regarding the modernization of the Emergency Alert System (EAS). This meeting underscores the vital role of radio in public safety communications.
NAB Advocates for EAS Modernization
On January 30, 2023, NAB representatives and broadcast industry leaders met with FCC officials. This alignment was part of the FCC’s August 2025 Notice of Proposed Rulemaking aimed at revising EAS policy and technology.
Key Participants in the Meeting
- Steve Shultis from New York Public Radio
- Roswell Clark from Cox Media Group
- NAB representatives: Kelly Williams, David Layer, and Larry Walke
During the meeting, the NAB emphasized that despite the unreliability of mobile and broadband networks during emergencies, radio and television have consistently provided essential warnings and information to the public.
Focus on EAS Enhancements
NAB expressed strong support for the FCC’s review of EAS technology. The organization highlighted several areas for improvement:
- Enhancements in cybersecurity protections
- Improved geo-targeting capabilities
- The introduction of video-rich alerts
The NAB advocates for these enhancements to be treated as optional. The current EAS framework, they argue, has reliably served broadcasters and the public alike.
Exploring Software-Based Solutions
Additionally, NAB reiterated its pending Petition for Rulemaking. This petition seeks FCC approval to utilize software-based encoder/decoder technology as a replacement for traditional hardware used to process EAS messages.
This proposed software-based approach is designed to enhance EAS readiness. It allows for easier repairs, upgrades, and cybersecurity updates via software patches, minimizing the need for physical changes to equipment.
Addressing Security and Interoperability
During the meeting, FCC staff raised critical questions about security, reliability, and interoperability. NAB plans to address these concerns in a forthcoming filing.
The association aims to propose safeguards that will improve system performance while mitigating potential risks. They believe these discussions should continue through the rulemaking process.
Ongoing Collaboration with the FCC
NAB concluded by emphasizing its commitment to work collaboratively with the FCC, equipment manufacturers, and relevant stakeholders. The goal is to ensure the effective evolution of the EAS system moving forward.
