Amazon Removes ‘Melania’ from Oregon Theater Over Marquee Controversy

The Lake Theater & Café in Lake Oswego, Oregon, has decided to stop screening the documentary “Melania.” This film, focused on Melania Trump, was produced by Amazon Studios and directed by Brett Ratner. The theater’s decision came after Amazon requested the cancellation due to concerns over the marquee promotion.

Amazon’s Controversial Request

The marquee had featured messages such as “Does Melania wear Prada? Find out Friday!” and a quote from Sun Tzu: “To defeat your enemy. You must know them. Melania.” These promotions drew Amazon’s ire.

Amazon Studios acquired the rights to distribute the documentary for $40 million in 2025. Following Amazon’s request, theater manager Jordan Perry reported that the company expressed dissatisfaction with the marketing approach that the theater employed.

Community Reaction

The situation has sparked various responses from local patrons. Some questioned why the film was being shown at the venue. In response, Perry noted that the choice to screen “Melania” was meant to be humorous during a slow week for films, not a political statement.

Marquee Update

After receiving Amazon’s request, the theater updated its marquee to read: “Amazon called. Our marquee made them mad. All ‘Melania’ showings cancelled. Show your support at Whole Foods instead. Join Amazon Prime for Free Two-Day Shipping.”

Perry further articulated that showing “Melania” in the theater was intended to be a light-hearted choice rather than a controversial one. Despite the backlash from Amazon Studios, the theater aims to maintain its distinctive identity as a community-focused cinema.

Conclusion

The events surrounding the cancellation highlight the challenges faced by independent theaters when balancing marketing strategies with corporate relationships. As the situation develops, it remains to be seen how both parties will address the public’s response.