Erin Napier: Heirloom Hotel rebuild hinges on insurance after fire

Erin Napier and Ben Napier say they will rebuild Laurel’s Heirloom Hotel after an August 2025 blaze, but reconstruction waits on an unresolved insurance claim.

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Olivia Spencer
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Entertainment journalist specialising in digital media, influencer culture, and the business of fame. Host of a top-rated entertainment podcast.
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Erin Napier: Heirloom Hotel rebuild hinges on insurance after fire

"We have been working for 20 years to make our town shine like we know it can shine. That’s what we’ve all been doing together. I know this, that for the next 20 years, Lord willing, we will continue that work. And so, as far as what’s next for us, I am hopeful for the next season of life" — opened the June 7 podcast with that pledge, framing the Heirloom Hotel conversation as a long-term commitment to Laurel rather than a single construction project.

The pledge came as Erin and , Jim and and Nowell walked listeners through what comes after the August 2025 fire that severely damaged the hotel and delayed its opening. The group used the Sunday, June 7 episode of to translate a televised finale — , which concluded its four-episode run on May 31 — into a frank update on rebuilding plans, finances and community support.

Everyone on the podcast reiterated that they plan to rebuild. But Erin and Ben Napier have told followers that key decisions are tied to an outstanding insurance claim. Without that approval, the heavy work of reconstruction — hiring contractors, ordering materials, securing demolition permits where needed — cannot proceed at scale. In short: the project is ready in spirit and plan, stalled in capital.

Nowell put the pause in personal terms. "As far as what’s next, I know that I don’t know what’s going to come next. I didn’t know we’d be where we are now, but I’m grateful that I’m here with you guys. I’m grateful that I get to do this with y’all. And we’re gonna do it again," he told listeners, signaling optimism without promising a timetable.

Mallorie Rasberry drew a firmer line on progress: "We’re a lot better off than we were 10 months ago," she said, pointing to momentum the team says existed before the blaze. added that the unexpected pause has opened room for fresh thinking. "While we don’t know exactly what’s next, that doesn’t mean that we’re not thinking about it. And so, what this has given us, I think, is an opportunity to kind of dream about what’s next and be thinking about what’s next," he said, and later noted the group still has a clear vision and goals for the community.

The broadcast side of the story mattered to the partners as well. Ben Napier singled out the network that brought the project national attention, thanking executives for handling the footage after the fire. "And so, for them to have held it and then re-edited it to get it to where it is, and RTR for that matter, that was very gracious in a world that is not always gracious," he said, and Josh thanked viewers directly: "Many of you have found us because of . Thank you, thank you, HGTV. Will we do it again on HGTV? We don’t know."

Practical steps are already underway to keep the project alive while the big payout is unresolved. The hotel announced fans can support reconstruction by buying photo rails made from the building’s salvaged flooring — a modest fundraising move that also preserves pieces of the original structure. The partners said they will keep planning, refine designs and explore revenue to bridge near-term needs.

For readers who saw the televised finale and expected a ribbon-cutting, the current state is a clear mismatch: a finished hotel on screen, a damaged property and no approved insurance claim to underwrite the work shown. That gap defines what comes next: reconciling a public narrative of completion with the private, procedural task of securing funds to rebuild.

The partners offered the clearest answer they could on timing: they will rebuild, but not yet. Reconstruction depends on an insurance decision the group cannot predict; until approval arrives, they will continue planning, seek small-scale funding like the salvaged-flooring rails and keep the community engaged. As Nowell put it, their work is not a single season’s project but a long effort to lift Laurel — and they intend to see it through, starting the next phase the moment the insurance claim clears.

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Entertainment journalist specialising in digital media, influencer culture, and the business of fame. Host of a top-rated entertainment podcast.