Fox One and Overtime will launch a short-form creator competition series called Race to Glory on Sunday across Fox One’s social-media channels, the companies said.
The unscripted series pits two teams of creators against one another — Mud United, captained by Rakai, and Aura City, captained by Tylil — in soccer-inspired challenges staged in World Cup cities. Jolie Sharpe will host the series as the show moves from New York to Los Angeles, Miami and Philadelphia.
The collaboration is large in scale for social-first content: Overtime will produce more than 500 pieces of original shortform material tied to the tournament, including behind-the-scenes footage, challenge videos, selfies and recaps aimed at younger fans who follow sports through creators and social platforms.
Fox One positions the series alongside the broadcaster’s World Cup coverage: Fox and FS1 hold exclusive English-language U.S. rights to the upcoming FIFA World Cup, and Fox One will carry all 104 matches. The streamer starts at $19.99 per month and houses Fox broadcast and cable shows as well as live sports and news channels.
Fox and Overtime say the point is to meet fans where they already watch. Brian Borkowski of Fox One emphasized that creators are central to how younger audiences experience sports today and that the partnership is intended to deliver tournament content that feels native and engaging for that next-generation audience. Marc Kohn of Overtime described the World Cup as the biggest stage to reach those fans and called the effort a first-of-its-kind production built specifically for that group.
The schedule is concrete: Race to Glory stages its New York competition May 27–29, then heads to Los Angeles June 12–13, Miami June 27–28 and Philadelphia July 12–14. Viewers should expect short drops and social-native clips timed to the series’ city runs, with the full cadence of more than 500 pieces spread across the run.
The format is deliberately compact and social-first, which creates an inherent tension: the series trades the 90-minute match for bite-sized challenges meant to capture the World Cup’s energy for viewers who skip long-form soccer coverage. Overtime and Fox One frame that as a feature, not a replacement — a way to translate tournament culture into moments that travel easily on phones.
What the public still does not have is a full playbook of how each city’s competition will run. The producers have described the challenges as soccer-inspired but have not released a city-by-city breakdown of events, scoring or elimination mechanics ahead of the first episodes. That gap is the central question Race to Glory must answer once it begins: can a streamer of quick hits recreate the stakes and drama of tournament football in short clips?
What to watch for when Race to Glory begins: the New York weekend, May 27–29, will be the test case. If the creator teams can produce viral moments and coherent competitive arcs in those first episodes, the series will have demonstrated a template other sports content can follow into social feeds. If not, the project may simply be a high-volume promotional add-on to the World Cup rather than a new competitive format in its own right.
Either way, the series launches Sunday on Fox One’s social channels, and the first city run in late May will show whether shortform creator-driven competitions can carry the sort of narrative and urgency fans associate with the World Cup.
