Hong Kong Filmart Turns 30: Evolving from Marketplace to Media Hub

Jordan Hartwell

Published: February 20, 2026 4:45 PM ET

The 30th edition of Hong Kong’s Filmart industry platform will take place from March 17 to 20, 2026. Celebrating three decades of evolution, Filmart has transformed from a mere marketplace to a comprehensive media hub for the entertainment ecosystem. Its debut in 1997 coincided with Hong Kong’s return to Chinese sovereignty, amidst widespread uncertainty about the future of the city and its film industry.

From Marketplace to Media Hub

Initially launched when Hong Kong’s film scene was declining, Filmart aimed to connect Chinese-language cinema with global audiences. This strategic pivot proved timely as mainland Chinese cinema rapidly expanded. Within 15 years, China became the world’s second-largest film market.

Candas Yeung, associate director at the Hong Kong Trade and Development Council (HKTDC), emphasized the necessity of adaptation: “Filmart has evolved into a comprehensive platform serving the entire entertainment ecosystem.”

Technological Integration and Future Trends

Looking ahead, Filmart 2026 will focus on cutting-edge technology, particularly artificial intelligence (AI). According to PwC, AI could contribute $15.7 trillion to the global economy by 2030, significantly impacting media and entertainment.

Industry Engagement: Emerging AI companies such as KlingAI and Minimax will participate.
AI Hub: The event will include enhanced programming and hands-on workshops to promote AI adoption.

Yeung noted that many films now incorporate AI in production processes. Filmart plans to deepen its exploration of this technology for the upcoming event.

Intellectual Property Expansion

In 2025, Filmart expanded its IP Catalogue section to serve as a marketplace for creative projects. This initiative resulted in over 1,600 IPs uploaded, including feature films, TV programs, and animations. In 2026, the catalogue will feature advanced filter options to streamline project identification for potential buyers and partners, improving the matchmaking process.

The Rise of Animation and Youth Culture

Animation has seen monumental growth, with “Ne Zha 2” emerging as the highest-grossing animated film globally, amassing $2.2 billion. Filmart will host panels like “The Power of IP in Animation,” featuring industry leaders from Warner Bros Discovery and Fantawild Animation.

Another relevant discussion will be “Harnessing Youth Engagement,” focusing on pop-culture idols and their impact on consumer behavior. Brands stand to gain by tapping into emotional connections with young audiences, enhancing brand engagement through beloved characters.

Conclusion

Evolving from its original vision, Filmart remains dedicated to bridging markets. Yeung encourages attendees to embrace new trends and leverage Hong Kong’s unique geographical positioning to expand their reach across Asia and beyond. The upcoming Filmart 2026 promises to reinforce this commitment as it continues to shape the future of global entertainment.