San Siro Olympic Tickets Struggle; Prices Cut to €26 for Third Tier
The excitement surrounding the 2026 Winter Olympics is palpable, especially with the San Siro stadium set to host the inauguration ceremony. However, ticket sales, particularly for the third tier, are struggling to meet expectations.
Ticket Pricing Challenges for the San Siro Olympic Ceremony
Despite promotional efforts, many seats remain unfilled in the San Siro. To combat this, the Olympic Foundation has lowered the price of third-tier tickets from €260 to just €26. This initiative aims to encourage Olympic volunteers to attend and to fill the venue during this key event.
Discounted Tickets for Volunteers
- Original Price: €260
- Discounted Price: €26 for Olympic volunteers
- Each volunteer can buy up to four tickets for family or friends
- Offer ends on February 1st at 12:00 PM Italian time
While this price reduction is designed to boost attendance, the overall cost of tickets has deterred many potential attendees. Here is a breakdown of the ticket categories:
| Category | Price |
|---|---|
| Category C | €700 |
| Category B | €1,400 |
| Category A | €2,026 |
Economic Impact on Milan
Mayor Giuseppe Sala has highlighted the significant economic potential of the Winter Games. Milan anticipates an influx of approximately 400,000 visitors during the event. While he acknowledged potential short-term inconveniences, he emphasized the long-term benefits for the city’s reputation and economy.
Tourism Minister Daniela Santanchè echoed these sentiments. She noted that even though the immediate impact may not be considerable, the investment in the Games could yield positive economic outcomes in the future. As the countdown to the opening ceremony on February 2nd continues, the focus remains on maximizing ticket sales and ensuring a remarkable event for both Milan and Cortina.
