Substack Unveils New TV App

Substack, known for its focus on newsletters, is expanding into the television landscape with the launch of a new TV app for Apple TV and Google TV. Announced on Thursday, this beta app allows subscribers to view video posts and livestreams created by various authors on the platform.

Features of the New Substack TV App

The Substack TV app introduces several features designed to enhance user experience:

• A TikTok-style “For You” section showcasing creator videos and personalized recommendations.
• Access for both free and paid subscribers, depending on their subscription level.
• Plans for future updates, including paid content previews for free subscribers.
• Upcoming features like audio posts, read-aloud capabilities, improved search and discovery options, and in-app subscription upgrades.
• Dedicated sections for individual publications to facilitate video exploration by specific creators.

Substack’s Strategic Shift

This launch marks a significant shift for Substack as it intensifies its investment in video and livestreaming. The platform aims to compete with established players such as YouTube and Patreon.

Substack began venturing into video in 2022, initially launching video posts. By early last year, it allowed creators to monetize their videos and introduced livestreaming features for all publishers. The app also incorporated a short-form video feed similar to TikTok in March 2025.

Community Feedback

Substack’s announcement has received mixed reactions. While the company emphasizes its dedication to longform content, many users express concerns about its evolving focus. One prominent comment on the blog posted, “Please don’t do this. This is not YouTube. Elevate the written word.” Others echoed this sentiment, voicing apprehension about the platform’s shift towards a heavier video emphasis.

Comparative Landscape

Substack is not alone in expanding into the TV space. Recently, Instagram launched IG for TV, providing users the ability to watch Reels on TV via Amazon Fire TV. This trend highlights the growing competition for viewer attention within the digital landscape.

As Substack takes this bold step into the realm of television, its strategy will determine how well it can balance its identity as a home for writers with new video initiatives.