Substack Launches TV App, Sparking Mixed Reactions
Substack has recently announced the launch of its new TV app for Apple TV and Google TV, designed primarily for streaming videos and livestreams. This development has stirred mixed reactions among its user base.
Features of the New Substack TV App
The Substack TV app allows subscribers to access videos and livestreams from their preferred creators. It also includes a recommendation-based “For You” feed, which introduces content from other creators. Both free and paid subscribers can use this app, and Substack intends to enhance it by adding audio content and additional discovery features over time.
User Reactions
Industry Trends
In the broader context, the move to incorporate video content is not unexpected. YouTube reported that users watched a staggering 700 million hours of podcasts on televisions in October 2025. Similarly, Spotify revamped its TV app around the same time to include video podcasts and music videos. These industry trends highlight a growing demand for video content, positioning Substack to tap into this expanding market.
Conclusion
Substack’s launch of its TV app marks a significant shift in its strategy, aiming to attract a new audience amid changing content consumption habits. However, the challenge remains to balance this new direction with the expectations of its long-standing users.
