Kirk Herbstreit announced Monday that he has joined Cameo and will record personalized videos for $199, telling fans on Instagram and X they can ask for a Father's Day shoutout, a birthday message or "a pick me up." He added his golden retriever, Peter, might even appear as a surprise in some clips.
The price is blunt and specific: $199 per booking, with Herbstreit saying the average video runs close to two minutes. The combination—an exact fee and a promised short, personal message—puts a concrete offer on the table for viewers accustomed to hearing him on Saturday broadcasts.
Herbstreit is a familiar voice on college football Saturdays, a broadcaster for more than three decades who began as a quarterback and served as team captain at Ohio State in 1992. In recent years he has been visible as an College GameDay analyst and as an Amazon Prime NFL announcer; the Cameo listing turns that mass-media presence into direct, paid one-to-one contact.
He posted the announcement twice—first on Instagram, then on X—framing the Cameo move as a way to fulfill small, personal requests. Fans who want a quick, tailored greeting can now pay for a recording, supply the occasion and the message, and receive a roughly two-minute clip in return.
The friction in the offer is obvious. Cameo hosts a range of celebrity fees, and Herbstreit’s $199 figure places him among the platform’s more expensive sports personalities. For someone pitching short, affectionate moments—birthday shoutouts or motivational pick-me-ups—the price may read as a premium for convenience and familiarity rather than as a conventional appearance fee.
That premium is part practical and part branding. Herbstreit controls the format: brief, produced responses rather than live, open-ended interactions. He also keeps the terms simple on the front end: a single price, an expected clip length and a hint of personality with Peter’s possible cameo. He did not, however, attach a limit, a launch schedule or an end date to the listing in his posts.
For fans the result is immediate and straightforward: the booking option exists now on Cameo, with a clear cost and a clear expectation of duration. For Herbstreit it is a direct way to monetize the voice many recognize from decades of broadcasts while keeping the time commitment predictable and brief.
The most consequential unanswered question is whether demand will match the price. Herbstreit did not disclose how many requests he will accept or how long he plans to remain available on the platform; if bookings arrive in volume, the listing could become a steady revenue stream, and if not, it may be adjusted or removed. Until he sets limits or updates the offering, fans can book a short, personalized message from a long-running college football voice for $199—and hope Peter steps in for the camera.
