Ariana Grande and her team opened a week‑long merch pop‑up at 71 Powell Street in San Francisco’s Union Square on Thursday, June 4, at 10 a.m., timed to coincide with the singer’s first Eternal Sunshine Tour dates at Oakland Arena.
The shop will remain on Powell Street through June 10, giving Bay Area fans a dedicated off‑site merch stop tied to the ariana grande tour. The timing is tight: Grande’s first Eternal Sunshine Tour show is scheduled for Saturday, June 6, with follow‑ups at Oakland Arena on Tuesday, June 9, and Wednesday, June 10 — the same day the pop‑up closes.
Those Oakland performances are the opening performances of a tour that will span 41 shows across 10 cities. After the Bay Area run, Grande is scheduled to play Crypto.com Arena in Los Angeles on June 13 and June 14, then three shows at Kia Forum in Inglewood on June 17, June 19 and June 20. The Eternal Sunshine Tour will finish its North American and European legs with a London conclusion on September 1 after 10 shows there.
The Union Square shop is part of a broader plan: this is Grande’s first tour in six years and her team has included off‑site merch shops in touring cities. The tour also overlaps with other milestones — Grande’s eighth studio album, Petal, is scheduled for release on July 31 while she is on the road, and she has spent much of the last three years occupied with production and promotion of the two Wicked films.
For local concertgoers, the most useful practical details are simple and specific: the pop‑up’s address is 71 Powell Street, it opened June 4 at 10 a.m., and it closes June 10. The Oakland Arena dates to note are June 6 (the tour opener), June 9 and June 10. Tickets, set times and merch line logistics for each venue remain separate from the pop‑up’s schedule.
There is a friction point built into the timing. Saturday’s Oakland performance is the very first show of the Eternal Sunshine Tour, and opening dates often expose setup, timing or merchandise distribution kinks that get smoothed out later in a run. The pop‑up runs through that opening week, so fans aiming to pick up items before or after a show should expect crowds and early sellouts on items that prove popular at the first performances.
What the available details do not say is which specific items are being sold at the Union Square location or whether and when those items will be offered online for fans who cannot make the pop‑up. The shop’s June 10 closing date is confirmed, and the Oakland shows continue on June 6, June 9 and June 10; after that, the tour moves to Los Angeles and Inglewood before eventually concluding in London on September 1. Fans who cannot visit 71 Powell Street between June 4 and June 10 will need to watch the tour’s official channels for announcements about online availability, because that schedule remains unreported alongside the pop‑up’s opening details.
