Major UK Chocolate Brand Enters Administration, Stock at Risk

A significant shift has occurred in the UK chocolate industry as Marasu’s Petit Fours has entered administration. This marks the end of a brand that has been a staple for 40 years, known for its luxury chocolates.

Company Background and Administration

Founded in 1987 by patissiers Rolf Kern and Gabi Kohler, Marasu’s Petit Fours was purchased by the Prestat Group in 2006. The company has supplied various prestigious retailers, including Selfridges, Harrods, and Fortnum & Mason.

Earlier this month, Marasu’s Petit Fours filed a notice to appoint administrators. Alessandro Sidoli and Jessica Barker of Xeinadin Corporate Recovery Limited have been appointed as joint administrators. Following this development, the parent company, Prestat, is set to be sold to L’Artisan du Chocolat, backed by Polus Capital Management.

Impact on Stock and Prices

The entry into administration puts the stock of Marasu’s Petit Fours at risk, raising concerns among consumers and retailers alike. This situation arises amidst a broader trend of rising chocolate prices in Great Britain.

Chocolate Price Surge

• Chocolate prices in the UK surged by 18.4% year-on-year as of November.
• The rise is primarily linked to increasing cocoa prices following poor harvests in Ghana and Ivory Coast.
• Climate issues, such as extreme temperatures and unusual rainfall, have exacerbated the situation.

Christian Aid has highlighted the dramatic changes affecting cocoa production in West Africa. The charity noted that changes in rainfall patterns and crop spoilage have threatened the livelihoods of many cocoa farmers. Osai Ojigho, Director of Policy and Public Campaigns at Christian Aid, emphasized the risks posed by climate change.

Future of Cocoa Production

The challenges facing cocoa producers are alarming. Narcisa Pricope, a professor at Mississippi State University, referred to these conditions as an “existential threat” to the crop. She stressed that addressing drought conditions is crucial for both chocolate sustainability and global ecological health.

Amidst rising costs, renowned Swiss chocolate maker Lindt & Sprüngli plans to raise prices to compensate for the increased cocoa expenses. The industry stands at a critical juncture as it grapples with these economic and environmental challenges.