Guinness Teams Up with Joe Montana to Launch New Lager and Charity Effort
As the Super Bowl approaches, Guinness is taking action to support communities in need. On February 5, the renowned brewing company collaborated with NFL legend Joe Montana for a volunteer event in San Francisco.
Guinness and Joe Montana’s Charitable Initiative
This event saw Montana and representatives from Guinness pack meals for the SF-Marin Food Bank. Their goal was to assist families in the Bay Area during this critical time. This effort is part of the “Guinness Gives Back” initiative, which emphasizes community involvement beyond financial support.
A Commitment to Community Service
Karissa Downer, Director of Guinness in the U.S., highlighted the importance of active participation. She stated, “Guinness Gives Back isn’t just about financial support. It’s about being present and working alongside the communities that have supported us.”
Introducing Guinness Legends Lager
During the event, Guinness also launched a new product: Legends Lager. This limited-edition pale wheat lager is designed in partnership with Montana. Its creation was inspired by a memorable experience Montana had during his early career when he first tasted wheat beer on a trip to Germany.
The Inspiration Behind the Beer
Montana shared his reflections on the beer’s significance. “Legends Lager is about sharing that feeling and pairing it with giving back to the Bay Area community,” he noted. The lager, with an ABV of 4.3%, is intended for easy enjoyment in relaxed settings.
Availability and Contribution
- Price: $19.99 per four-pack
- Available locations: San Francisco, Chicago, and Baltimore
- Donation: $5 per four-pack to the SF-Marin Food Bank, up to $35,000
With each purchase, customers contribute to ongoing food security efforts in Northern California. The combination of the beer release and charitable efforts aims to foster a sense of community connection.
Guinness’s collaboration with Joe Montana showcases a blend of charity and passion for crafting exceptional beers, reminding us that togetherness over a pint can make a positive impact.
