Can Fortnite Drive Purchases on the Epic Games Store?
The Epic Games Store is set to enhance its offerings by integrating Fortnite cosmetics into new video game purchases. This initiative aims to attract both Fortnite enthusiasts and a broader gaming audience. Starting in 2026, customers can expect a significant increase in the availability of these perks.
Fortnite Cosmetics as Purchase Bonuses
In a recent discussion with Polygon regarding the Epic Games Store’s upcoming plans, Steve Allison, the vice president and general manager, revealed that 40 games will feature Fortnite items as bonuses in 2026. This marks a considerable shift, as previously only four titles had included such promotions in seven years.
Expansion of Offerings
The new strategy will ensure a consistent release of Fortnite-related bonuses, with new announcements expected every month. Notable upcoming titles featuring these perks include:
- Resident Evil Requiem – offers a Grace Ashcroft bundle.
- Crimson Desert – an action-RPG that will come with a Fortnite character skin.
Additional collaborations with prominent developers such as Capcom, miHoYo, S-Game, MintRocket, and Kakao Games are also planned.
Goals and Past Successes
Allison has expressed that this synergy was a key aim since joining Epic in 2018. Drawing from his past experience at Telltale, he recognized the benefits of incorporating game-related bonuses to enhance sales. The previous collaboration with Borderlands 3 served as a successful example, significantly driving game purchases.
Appealing Beyond Fortnite Fans
This new strategy is not solely focused on Fortnite players. To broaden its appeal, Epic will introduce customizable avatars within the Epic Games Store. These avatars will allow all users to showcase their pre-order bonuses, regardless of their interest in Fortnite. The revamped Epic Games Store launcher is expected to debut in May or June 2026.
In summary, with plans to include up to 100 games each year featuring Fortnite cosmetics, the Epic Games Store is strategically positioning itself to drive purchases and engage a wider gaming community.
