Jon Hamm, Scarlett Johansson, Bowen Yang Shine in Star-Studded Ritz Super Bowl Ad
Ritz is making a splash at the Super Bowl again in 2026 with a star-studded commercial featuring Jon Hamm, Scarlett Johansson, and Bowen Yang. The ad, titled “Ritz Island,” was filmed on a Universal Studios soundstage and continues Ritz’s legacy of high-profile Super Bowl advertising.
Behind the Scenes of “Ritz Island”
During a behind-the-scenes look provided by Mondelez International, the parent company of Ritz, the trio of celebrities shared amusing moments. While filming, Hamm joked about the absence of music star Bad Bunny, who had appeared in Ritz’s 2025 ad. Despite Hamm’s playful speculation, it was confirmed that Bad Bunny would not feature in this year’s commercial.
Casting and Chemistry
Hamm, Johansson, and Yang have a history together, having previously collaborated on a sketch during Hamm’s hosting stint on “Saturday Night Live” in April 2025. The chemistry among the stars was evident during interviews as they reminisced about their past experiences. Yang humorously recounted how he had been cut from their SNL skit.
Ritz’s Super Bowl History
- 2024: Mondelez introduced Oreo in the Super Bowl with an ad featuring Kris Jenner.
- 2025: The advertisement titled “Ritz Salty Club” featured celebrities Aubrey Plaza and Michael Shannon.
- 2026: The new ad, “Ritz Island,” showcases the charm of Hamm, Johansson, and Yang.
According to Steven Saenen, head of savory snacking at Mondelez, the casting focused on acclaimed talent with cultural relevance and strong chemistry. The aim was to create a fun, energetic commercial that appeals to a broad audience.
Market Impact and Snacks
Underlining the effectiveness of its previous campaigns, Saenen noted that Ritz experienced a market share increase during and after the 2025 Super Bowl. The brand attracted over 1 million new households in just six months, enhancing its contemporary image.
Each star shared their personal preferences for enjoying Ritz crackers. Hamm enjoys them with various toppings, while Johansson favors a simple square of cheddar. Yang typically orders Ritz for group vacations, highlighting the snack’s universal appeal.
As filming wrapped, Yang remarked that working with Hamm and Johansson made it one of the most enjoyable experiences. The humorous exchanges and camaraderie among the stars leave fans eager to see “Ritz Island” during the Super Bowl.
