Sydney Sweeney Adorns Hollywood Sign with Bras in Bold Climb
Sydney Sweeney recently made headlines for an unconventional late-night adventure. The actress from “Euphoria” climbed the iconic Hollywood Sign, adorning it with a string of bras as part of a promotional stunt for her lingerie brand, Syrn. This event took place just ahead of the brand’s official launch.
Sydney’s Unique Climbing Adventure
On January 26, 2023, Sweeney and her friends, accompanied by her dog, Sully, arrived in a black van filled with lingerie and climbing gear. In a video shared on Instagram, Sweeney playfully questioned her friends about where to start decorating the massive white letters, hinting at the thrill of the escapade.
Legal Concerns Surrounding the Stunt
Despite the fun, the Hollywood Chamber of Commerce stated there was no permission granted for the bra-cladding event, which is a requirement to access the site. The organization is currently investigating how Sweeney and her team managed to get to the iconic landmark.
Launch of Syrn
Sweeney’s lingerie brand has generated buzz not only for the promotional stunt but also for its focus on inclusivity. The line boasts an impressive range of sizes, spanning 44 different options. Sweeney expressed her vision for Syrn in a recent interview, emphasizing the importance of understanding women’s diverse needs.
- “I wanted to create a world and a feeling that resonates with women,” she stated.
- Sydney aims for Syrn to embody confidence and empowerment without pressure.
- She highlighted that everyone’s body is unique, akin to fingerprints.
The brand is set to officially launch on January 28, 2023. Sweeney’s approach indicates her commitment to crafting a lingerie line that reflects the real-life experiences of women, rather than merely marketing to them.
Conclusion
Sydney Sweeney’s daring climb to the Hollywood Sign was more than just a publicity stunt; it was a bold statement in favor of body positivity and inclusivity. The launch of Syrn aims to empower women through a thoughtful and diverse lingerie collection, setting a new standard in the fashion industry.
