Threads Sees Higher Android Traffic Than Twitter/X
Recent data has revealed a significant shift in social media dynamics, particularly between Threads and Twitter, now known as X. As users on X decline, Threads is experiencing a noticeable increase in traffic, especially among Android users.
Threads Surpasses X in Android Traffic
A report from Similarweb highlights that Threads has attracted approximately 141.5 million daily active users on mobile platforms. In contrast, X’s daily visits have dropped to about 125 million. This shift suggests a growing preference for Threads among users, particularly on Android devices.
Comparison of Daily Active Users
- Threads: 141.5 million daily active users (Android and iOS)
- X (Twitter): 125 million daily visits
In light of these statistics, it’s evident that Threads is gaining traction at a faster rate than X is losing its audience. This growth appears to stem from new user discoveries and cross-promotion via Instagram, rather than a direct migration of users from X to Threads.
Web Traffic Disparity
While Threads excels in mobile engagement, the web traffic tells a different story. Threads only sees about 8.5 million daily web visits, compared to X’s impressive 150 million. This stark contrast emphasizes that Threads has yet to establish a robust web presence.
Factors Influencing Growth
- Innovative features consistently rolled out on both Android and iOS.
- Interoperable design with other Meta applications like Instagram.
- Increased user engagement driven by app functionality.
The data, collected as of January 7, has been unaffected by recent controversies surrounding X’s Grok AI model, which has faced scrutiny from government officials over consent issues. This has allowed for an accurate portrayal of the current state of user engagement between Threads and X.
As Threads continues to develop and expand its features, it may solidify its position as a leading platform for social interactions, particularly on mobile devices. In contrast, X will need to address its declining user base and adapt to the evolving market landscape.
