SOLLOS Yerba Mate has launched its first product: a Pineapple + Coconut 12‑pack that the company is selling online for $39, and corporate filings show 20‑year‑old Barron Trump is one of five directors of SOLLOS Yerba Mate Inc.
The 12‑pack works out to about $3.25 per 12‑ounce can, the company said as it announced the debut. Filings submitted in January in Florida and Delaware list Trump, a college sophomore and son of the current President of the United States, among the board members for the Palm Beach‑based business, which is headquartered minutes from the Trump family’s Mar‑a‑Lago Club.
Company founders describe SOLLOS as a group of close friends, ages 19–23, who grew up in South Florida and are marketing the drink around Florida’s outdoor lifestyle. The brand recently received USDA Organic certification and said the Pineapple + Coconut flavor has begun selling online in 12‑pack cartons priced at $39.
Founder Spencer Bernstein said the product development was painstaking: "Spending more than a year refining the formula and creating over 100 iterations to the recipe was absolutely worth it," he said, adding that "the launch went very well" and that SOLLOS has received "very positive feedback about the taste." Bernstein also framed mate as a plant‑based caffeine source that offers a smoother energy lift than coffee and synthetic energy drinks, and pointed to the brand’s decision to use organic ingredients instead of stevia or artificial sweeteners.
Beyond the math of price and provenance, the launch matters because it marks a new premium canned‑mate entrant that ties its identity closely to South Florida. The company says it was founded by young locals and is leaning into Palm Beach imagery while positioning yerba mate as a mainstream beverage choice. Other canned yerba mate products are already on U.S. shelves, from ORGANICS Viva Mate to Yerba Madre and PepsiCo’s Yachak, but SOLLOS is aiming for a distinct, tropical‑flavored niche.
That positioning creates a tension with yerba mate’s origins. The plant and its ritual are rooted in Brazil, Argentina, Uruguay and Paraguay; critics and some consumers view rebranding mate as a sun‑soaked Florida lifestyle drink as a departure from those traditions. SOLLOS’ tropical Pineapple + Coconut flavor and its South Florida storytelling sit uneasily alongside mate’s South American cultural identity, a friction the company has not publicly addressed beyond saying it sought a taste profile that would appeal broadly.
Filings and the product debut answer the immediate questions of what SOLLOS launched and how much it costs, but they leave an open, consequential gap: the filings show Trump is one of five directors, yet they do not explain how much of the company he owns, what operational role he may play, or how active he will be in running the brand. That lack of detail matters because a named director with family ties to a sitting President invites closer scrutiny of both governance and commercial intent.
For now, SOLLOS is promoting organic ingredients, a yearlong development process and more than 100 recipe iterations as evidence of a serious beverage effort, and Bernstein said the team has proven the drink appeals to people who might have expected to dislike it. The next questions for buyers and observers are sharper: will SOLLOS expand its lineup beyond the Pineapple + Coconut 12‑pack, and will disclosures clarify Barron Trump’s financial stake and day‑to‑day involvement? Those answers will determine whether the brand’s Palm Beach image is simply a marketing posture or the start of a longer commercial venture tied to the director listed on its paperwork.
