Love Island & Emmerdale Stars Set for Inaugural Full-Length Celebrity Apprentice Season
The BBC has commissioned its first full-length season of The Celebrity Apprentice. The new six-part series will pit 12 famous faces against weekly business challenges. Lord Sugar will preside over the boardroom and judge the contestants.
Format and prize
Contestants will compete across six weeks of tasks. Each episode will feature business-focused challenges and eliminations. The winner will secure £100,000 for a chosen charity.
Confirmed cast
- Danny Miller — known for playing Aaron Dingle on Emmerdale.
- Toni Laites — a former Love Island winner.
- Alexandra Burke — singer and The X Factor champion.
- Gethin Jones — television presenter.
- Kay Burley — broadcast journalist.
- Max Balegde — content creator.
- Maddie Grace Jepson — actor and online personality.
- Richie Anderson — BBC Radio 2 presenter.
- Jordan Banjo — member of Diversity and Britain’s Got Talent winner.
- Sheli McCoy — Gladiator competitor.
- DJ Spoony — UK garage DJ and figure in the music scene.
- Laura Smyth — comedian.
What executives say
Lord Sugar described the project as unlike previous specials. He noted celebrities will face real business pressure. He added the cash prize will raise money for good causes.
Kalpna Patel-Knight, the BBC’s Head of Entertainment Commissioning, said the show raises the stakes. She emphasised leadership, teamwork and commercial instincts will be tested. She called the format bold and unpredictable.
Context and broadcast
Previous celebrity editions were typically short charity specials. Those spin-offs often supported Comic Relief and Sport Relief. Last year the BBC aired a two-part special featuring AJ Odudu and Jake Wood.
The new series will be shown on BBC One and iPlayer. A transmission date has not yet been announced.
Filmogaz.com will follow developments and share further announcements as dates and episode details emerge. The lineup mixes Love Island and Emmerdale stars with performers from music, radio and comedy, marking the BBC’s inaugural full-length Celebrity Apprentice season.
