Lisa Hogan Secures New TV Role Beyond Clarkson’s Farm

Mo. Basuony

Published: April 21, 2026 7:05 AM ET

Lisa Hogan Secures New TV Role Beyond Clarkson’s Farm

ITV has commissioned a new dating series called Farming for Love earlier this year. The show adapts the Farmer Wants a Wife format for UK audiences.

Format and global pedigree

The original format has run in more than 34 territories. This year marks its 25th anniversary.

Across versions worldwide, the format has produced over 250 marriages and more than 600 babies. Producers hope the UK edition will reproduce that success.

How the series will work

Farming for Love pairs single farmers with applicants seeking rural romance. Farmers will pick candidates and invite them to live on the farm.

Couples will live and work together to test compatibility amid real agricultural life. Each farmer will make a final decision about love at the series end.

Host announcement

Lisa Hogan will present the new series. She is widely known as Jeremy Clarkson’s partner.

The casting news has prompted headlines using the phrase Lisa Hogan Secures New TV Role Beyond Clarkson’s Farm. Hogan told The Sun that farm life demands resilience, patience and humour. She added that the farm environment makes relationships honest and quick to reveal character.

Katie Rawcliffe, ITV’s director of entertainment, reality and daytime, described the series as funny, feel-good and heartwarming. She said it places love stories against a farming backdrop.

Who can apply

ITV is inviting UK applicants now. The search covers people already working in agriculture and those who want to move to the countryside for love.

Examples listed include vineyard owners in Kent, beekeepers in Buckinghamshire, horse breeders in Sussex, and Christmas tree growers in the Cotswolds. Successful applicants will take part in a recorded Zoom call or submit a filmed dating profile at home.