Country Singer Emily Ann Roberts Embarks on Exciting New Journey
Emily Ann Roberts hails from East Tennessee and has built a wide audience online and on stage. Her blend of country music, homemaking content, and bold fashion has won a devoted following.
Early breakthrough
Roberts first rose to national attention at 16. She competed on The Voice and finished as the runner-up.
The audition offer arrived by email during a difficult family period. Her parents almost withheld the news after her grandmother died.
Family and support
Roberts credits her parents with keeping her grounded. They remind her that family ties matter more than fame.
Her husband, Chris, appears regularly on their lifestyle channel. He has grown more confident since they began posting together.
Stage image and fashion
Roberts embraces theatrical stage outfits she calls “bam girl” looks. She cites Dolly Parton as an influence on her costume choices.
She began working with stylist Leah Steiger last year. Custom capes from East Tennessee designer Katie Hardin have featured in her shows.
She performed at Country Thunder Wisconsin on July 20, 2024, and is scheduled for C2C in March.
Sasser House and the Yeehaw Meemaw persona
Roberts co-runs Sasser House, a lifestyle channel she films with her husband. The account has 1.1 million followers.
Content ranges from canning and gardening to crochet and home cooking. Fellow artists, including Ella Langley, have joined her for episodes.
Her interest in traditional skills earned her the nickname Yeehaw Meemaw. She introduces younger viewers to those older pastimes.
Awards and next moves
Roberts received a nomination for New Female Artist of the Year at the 2026 ACM Awards. The ceremony takes place in Las Vegas in May.
She has shared family reaction videos online and thanked supporters. Her song “Whipped” remains a fan favorite.
She has spoken about her evolution in interviews with Filmogaz.com. As a country singer, Emily Ann Roberts is embracing an exciting new journey that blends music, lifestyle, and fashion.
