Kate Moss Stuns in Plunging Gown at Demna’s Gucci Debut

Milan Fashion Week witnessed a bold reinterpretation of Gucci by Demna, marking his debut as the creative director of the iconic fashion house. The collection unveiled under the title “Primavera,” which translates to “spring,” celebrated sensuality and classical references, drawing inspiration from Sandro Botticelli’s artwork.

Highlights of Demna’s Gucci Debut

Demna’s runway collection showcased a variety of striking designs, beginning with a skin-tight white minidress and muscle T-shirts that emphasized the physical form. The aesthetic transformed throughout the show, featuring:

• Body-con silhouettes for women, including clingy dresses and leggings.
• Slim trousers and tops for men, harking back to the sex-fueled era of Tom Ford’s Gucci.
• Floral gowns and other nods to previous creative director Alessandro Michele.

Kate Moss’s Show-Stopping Appearance

The grand finale featured supermodel Kate Moss, who stunned in a plunging evening gown. The stunning design revealed a double-G-branded thong, reflecting the daring spirit of the new Gucci vision. Moss’s presence added an iconic touch as she gracefully commanded the long runway.

A Shift Towards Sensibility

Demna’s initial collection is characterized by pragmatism and a departure from Gucci’s past complexities. He intends to create a lighter, softer, and more emotional wardrobe, aimed at a broader audience. Some key features include:

• The absence of traditional Gucci items like overcoats and tailored suits.
• Minimal branding throughout the collection, focusing instead on the clothes themselves.
• An emphasis on archetypes, including references to Milan’s elite style contrasted with suburban fashion.

Immediate Availability and Accessibility

In an innovative approach, Gucci announced that select pieces from this collection would be available for immediate purchase, embodying the “see-now, buy-now” concept. This strategy reflects Demna’s desire for Gucci to connect with everyday consumers while maintaining a sense of heritage.

Notable Attendees

The front row was filled with prominent figures such as Paris Hilton, Nicky Hilton, Donatella Versace, and Demi Moore, who arrived in a stylish leather outfit with her dog, Pilaf.

Through this debut, Demna aims to establish a new narrative for Gucci, intertwining tradition with a modern sensibility. The collection sets the stage for a transformative era in the brand’s history.