Olympics Merchandise: Tina and Milo Items Sell Rapidly Despite High Costs
As the Winter Olympics in Milan kick off, merchandise sales are soaring despite high prices. The Olympic merchandise, particularly the official mascots Tina and Milo, has garnered significant attention. In just five days of competition, these soft toys have completely sold out.
Surging Sales at Milan’s Olympic Megastore
The flagship store in central Milan, located at Piazza Duomo, has experienced an impressive increase in sales. According to Stefano Gili, head of retail and e-commerce at the Milan Cortina 2026 Foundation, the average transaction value has surged from 70 euros to over 100 euros. Interest has spiked especially among foreign buyers, shifting the sales dynamics.
High Demand for Tina and Milo
Tina and Milo, the official mascots for the Winter Olympics and Paralympics, have become hot commodities. Their names are inspired by the host cities of Milan and Cortina d’Ampezzo. Luca Casassa, a spokesperson for local organizers, indicated that additional stock is being arranged to meet the high demand.
Market Trends and Merchandise Pricing
Other popular items in the store include Christmas jumpers, beanie hats, and metal pin badges, all featuring the Milan Cortina branding. The pricing for Olympic merchandise varies between online platforms and physical stores due to different licensing agreements.
- Souvenir T-shirts: 40 euros ($47.50)
- Average transaction value: 100 euros
- Estimated stores in operation: 60 across northern Italy
- Store openings started: September 2025
Despite the high costs, shoppers like Rafael Arredondo and William Garcia from Los Angeles expressed satisfaction with their experiences. “It seems fair; it’s kind of like the same prices that you would find at a concert,” they remarked, noting the queues at the store.
Challenges and Solutions
The challenge of low stock for Tina and Milo highlights the overwhelming enthusiasm surrounding the games. Media coverage has also focused on this issue, further highlighting the eagerness of fans to purchase official merchandise. The organizers are actively working to ensure that more stock is available soon.
Overall, the Milan Winter Olympics’ merchandise sales reflect a vibrant engagement among fans, with long lines and high purchases indicative of the event’s success. For further updates and details on Olympic merchandise, be sure to check Filmogaz.com.
