Chris Stapleton Highlights Human Touch in New Super Bowl Ad
Chris Stapleton’s new advertisement for Traveller whiskey highlights the emotional journey he experienced during his powerful rendition of the National Anthem at the 2023 Super Bowl. In the commercial set to air during Super Bowl LX, Stapleton reflects on his performance, which was considered one of the best versions of “The Star-Spangled Banner.”
Reflecting on a Memorable Super Bowl Performance
Stapleton attributes the poignant feel of his performance to both his interpretation and the emotional reactions it evoked, such as Philadelphia Eagles head coach Nick Sirianni’s tears. He recalls, “I remembered all the words” and aimed to present it simply, as a song rather than a grand production.
The 30-second Traveller ad showcases Stapleton preparing for his Super Bowl moment, with a glass of Traveller whiskey nearby. He emphasizes that everything shown in the ad was filmed authentically, stating, “It’s a very non-AI commercial.” However, airing a Super Bowl ad comes with a hefty price tag, with 2026 costs projected to exceed $8 million for 30 seconds.
The Story Behind Traveller Whiskey
Stapleton began his journey into whiskey with the launch of Traveller in 2024, collaborating with Buffalo Trace Distillery, located in his hometown area near Lexington, Kentucky. They are set to introduce a new variety, Traveller Full Proof, later this month.
Upcoming Tour and Performances
Following a series of shows, Stapleton’s All-American Road Show resumes on May 23, starting with a stadium performance at Nashville’s Nissan Stadium. Since its inception in 2017, this tour has garnered significant attention and is expected to continue evolving as Stapleton carefully curates the supporting acts.
- Carter Faith
- Molly Tuttle
- Maggie Rose
- Nikki Lane
- Lainey Wilson (at select stadiums)
- Allen Stone (R&B and soul artist)
Stapleton and his wife, Morgane, play an active role in choosing supporting artists, aiming to provide unique experiences for fans. With a focus on diversity, they hope to introduce audiences to various music genres beyond country.
Acknowledging Recent Achievements
At the recent Grammy Awards, Stapleton received his 12th Grammy for “Bad As I Used to Be,” featured on the F1 movie soundtrack. Fans can expect to hear this song during the upcoming tour. However, when asked about new music, Stapleton humorously replied, “Nope!”
As Chris Stapleton prepares to take the stage again, the combination of heartfelt music and rich whiskey storytelling continues to resonate with fans at Filmogaz.com.
