Discover 2026’s Top Super Bowl Commercials: Watch the Ads Now

The Super Bowl is not just about football. It has become a showcase for high-stakes commercials that capture audience attention and create buzz. As we anticipate Super Bowl LX, various brands have prepared some creative ads, with many released in the days leading up to the big event. Here’s a rundown of the most notable commercials for 2026.

Top Super Bowl LX Commercials

• Anthropic Takes a Jab at OpenAI

  In a humorous twist, Anthropic launched a series of ads mocking OpenAI’s approach to ChatGPT promotions.

• Guy Fieri’s Bosch Transformation

  Chef Guy Fieri partnered with Bosch for their “Like a Bosch” campaign. The ad features a subdued Fieri transformed back into his vibrant persona once Bosch tools enter the scene.

• Familiar Faces: Budweiser’s Iconic Horses

  Budweiser continues its tradition by showcasing its beloved horses in this year’s spot, captivating viewers once again.

• Google Humanizes AI with Gemini

  Google’s “New Home” ad portrays a moving mother-son scenario. The ad illustrates how Gemini AI personalizes spaces to meet the needs of the family, presenting AI in a warm light.

• Chris Hemsworth vs. Amazon Alexa

  In a comedic setting, Chris Hemsworth questions the capabilities of Amazon Alexa, fearing it may be too powerful. The ad offers laughs as Hemsworth prepares for potential chaos.

• Tim Robinson on Payroll Frustrations

  HR technology company Rippling features Tim Robinson in a chaotic scenario, highlighting the challenges of managing payroll across multiple platforms.

• Base44’s Effortless App Coding

  This advertisement shows office workers amazed at an AI tool efficiently coding an app, promoting simplicity and innovation at the touch of a button.

• T-Mobile Teams Up with the Backstreet Boys

  The Backstreet Boys make a nostalgic return as they promote T-Mobile, serenading customers live in Times Square.

• Hellman’s Neil Diamond Parody

  Andy Samberg stars in a catchy commercial by Hellmann’s, channeling Neil Diamond to humorously express his mayonnaise obsession.

These commercials not only entertain but also highlight creativity in advertising during one of the biggest events of the year. As the Super Bowl approaches, viewers can expect to see more of these captivating ads, making their mark in both sports and pop culture.