ICC, SLC, and Dialog Rally Millions of Sri Lankan Cricket Fans Before Opening Game

Casey Halston

Published: February 8, 2026 8:54 AM ET

ICC, SLC, and Dialog Rally Millions of Sri Lankan Cricket Fans Before Opening Game

The International Cricket Council (ICC) and Sri Lanka Cricket (SLC) have partnered with Dialog Axiata PLC to create excitement ahead of the ICC Men’s T20 World Cup 2026. This collaboration focuses on engaging the cricket-loving community through various initiatives. As the tournament approaches, fans across Sri Lanka are gearing up for an electrifying sporting event.

Anticipation for ICC Men’s T20 World Cup 2026

Sri Lanka is set to launch its campaign against Ireland in Colombo this Sunday. In the run-up to this significant match, a notable highlight has been the ICC Trophy Tour. This initiative captivated fans and showcased the country’s vibrant culture while bringing the event closer to local communities.

Fan Engagement Initiatives

Over 15,000 fans participated in immersive Trophy Tour activities.
Fans received 10,000 printed photographs and shared their experiences digitally.
More than 4,000 AI-generated Trophy selfies were created for shareability.

The campaign achieved significant digital reach, engaging over eight million people through various online platforms. Dynamic content, including short videos and social media storytelling, resonated with cricket enthusiasts across the nation.

Watch Parties and Fan Parks

As Sri Lanka prepares for its first match, the excitement doesn’t end there. Dialog has planned over 13 Fan Parks nationwide, each expected to attract more than 2,000 fans. These venues will serve as vibrant hubs for cricket lovers to gather and celebrate together.

Broadcast Innovations

A major breakthrough in broadcasting has occurred with Dialog Television and Dialog Play. They will provide coverage of the ICC Men’s T20 World Cup with Sinhala commentary. This feature marks a significant advancement, allowing fans to enjoy the matches at home or via the Dialog Play mobile app.

Coverage will also reach wider audiences through partnerships with TV Supreme and PEO TV, ensuring that more fans can connect with the tournament.

Conclusion

The successful ICC Trophy Tour and ongoing fan-centric initiatives illustrate the value of innovative engagement. As anticipation builds for the ICC Men’s T20 World Cup 2026, Sri Lankan cricket fans can look forward to a memorable tournament filled with community spirit and exciting moments.