Republican Women Flock to Theaters for ‘Melania’: A New Girls’ Night
Last weekend, the documentary “Melania,” focused on Melania Trump and her experiences leading up to Donald Trump’s second inauguration, premiered in theaters across the United States. The film, produced by Amazon, offers a behind-the-scenes look at her life but has received mixed reactions from audiences and critics alike.
Documentary Overview
“Melania” explores not only her role as First Lady but also her personal moments during a turbulent period in American politics. The documentary details her life through 20 pivotal days before the inauguration, showcasing her distinctive style and public duties.
Audience Reception and Statistics
The film garnered significant interest, especially among female audiences. Data from Variety indicates that:
- 72% of the opening weekend audience were women.
- 83% were over 45 years old.
- 75% of ticket buyers identified as white, 11% as Hispanic, and 4% as Black and Asian.
The documentary achieved $7 million at the box office during its debut, making it the highest-earning documentary in a decade, despite its $70 million production and marketing costs.
Key Figures and Events at Screenings
Lisa Copeland, a real estate entrepreneur from Austin, Texas, attended the premiere with friends dressed in stylish suits, reflecting Melania’s fashion influence. They were joined by Texas Governor Greg Abbott’s wife, Cecilia Abbott, who caught their attention before the film began.
Many attendees, including Copeland, expected an informal glimpse into Melania’s life, reminiscent of reality television. However, the film leaned more towards a polished documentary style, featuring scenes like Melania’s gown fittings and personal interactions.
Critics and Praise
The documentary faced backlash from film critics; The Guardian described it as “a gilded trash remake.” Nonetheless, it resonated with its intended demographic, presenting a narrative that many felt was attractive and engaging.
Overall, the reception from Republican women and their supporters has been positive. Martha Jenkins, president of the National Federation of Republican Women, stated that the film accurately depicted Melania’s experience during the inauguration. Jenkins emphasized that the movie remained apolitical despite external criticisms.
Future of the Film
Due to its initial success, Amazon plans to expand the film’s reach by screening it in 300 additional theaters, totaling 2,000 screens nationwide during Super Bowl weekend. This decision highlights the strong following Melania maintains among her supporters.
Conclusion
“Melania” is positioned as a significant cultural touchstone for many of its viewers, especially among Republican women seeking representation in film. With a dedicated audience, the documentary could continue to thrive, offering further insight into the enigmatic life of Melania Trump.
