Taylor Swift Revives ’90s Vibes in New ‘Opalite’ Music Video

Taylor Swift Revives ’90s Vibes in New ‘Opalite’ Music Video

Taylor Swift is making waves with her latest release, the music video for “Opalite.” This new track comes from her album “The Life of a Showgirl.” Swift not only wrote but also directed the video, which evokes a distinct ’90s vibe. The timing of the release comes just before the Super Bowl weekend.

Star-Studded Collaboration

In the music video, Swift showcases a variety of guest stars reminiscent of 1990s culture. The video includes elements such as golden retrievers, mall trips, and playful graphics that evoke nostalgia. It serves as both a tribute to the ’90s and a celebration of love.

Influences and Inspiration

The concept for the “Opalite” music video sparked during Swift’s promotional efforts for her album. In particular, the idea crystallized while she was a guest on Britain’s Graham Norton Show on October 3, 2025. During the show, Swift shared the stage with notable figures like Cillian Murphy and singer Lewis Capaldi.

Swift humorously referred to the collaboration as a “school group project” but for adults. She expressed gratitude to her fellow guests for embracing the ’90s theme, transforming the music video into a fun and nostalgic experience.

A Magical Love Story

The narrative of “Opalite” centers on love, cleverly tying in with Swift’s fiancé, Travis Kelce, whose birthstone is opal. The video features an enchanting “Opalite spray” that can metamorphose objects into humans. A playful subplot includes a cactus character that ironically morphs into Swift, showcasing the creativity behind the video.

Exciting Visuals and Themes

  • Nostalgic 1990s references
  • Star-studded cast
  • Elements of magical realism

Swift remarked on the joy of creating this video, stating, “I had more fun than I ever imagined.” She looks forward to fans experiencing the whimsical world she and her collaborators built.

Availability

The “Opalite” music video is exclusively accessible on Apple Music and Spotify Premium until February 8. Fans are encouraged to check out this vibrant homage to ’90s pop culture.