Svedka’s AI-Centric Super Bowl Ad: A Must-See

Riley Calderon

Published: February 3, 2026 8:57 AM ET

Svedka’s iconic character, the Fembot, is making a comeback in a Super Bowl commercial that has piqued interest across the advertising landscape. After being absent from pop culture for nearly 13 years, the Fembot returns, accompanied by a new companion known as Brobot. In an intriguing twist, the majority of the advertisement was generated using artificial intelligence (AI).

Svedka’s AI-Centric Super Bowl Ad: A Must-See

The 30-second spot showcases Fembot and Brobot dancing in front of a lively party, where they promote Svedka products. The choreography for their TikTok-inspired dance was selected from user-generated submissions, with a 23-year-old named Jessica Rizzardi from Nashville winning the contest.

Innovative Advertising Strategy

Sazerac, the parent company of Svedka, emphasizes that this commercial is the first known Super Bowl advertisement primarily created through AI. Sara Saunders, the Chief Marketing Officer at Sazerac, acknowledged the risks involved in airing a vodka ad during the Super Bowl, a platform typically dominated by beer commercials.

First vodka ad in 30 years during the Super Bowl.
Ad created primarily using AI technology.
Winners of choreography contest featured in the ad.

Despite its AI origins, the underlying message of the advertisement champions human interaction and the joy of dancing. This is cleverly illustrated when Brobot consumes Svedka and malfunctions, symbolizing a call to engage more with each other rather than relying solely on technology.

Breaking New Ground in AI and Advertising

As AI continues to influence advertising, Svedka’s commercial stands out for its unique approach. Compared to conventional advertising practices, the AI-driven animation offers fresh creative possibilities, according to Saunders. She noted that while the process did not significantly save money or time, the aesthetic and storytelling values drove the decision to use AI.

The advertisement will air just after halftime, marking a significant moment for AI’s role in high-profile advertising. Last year’s Super Bowl included AI-themed spots, indicating a growing trend within the industry.

Future of AI in Advertising

Experts predict an increasing number of advertisements incorporating AI as brands aim to reduce costs. However, the Super Bowl’s association with premium quality makes this AI-driven content somewhat unconventional. Regardless, Svedka’s ad is set to generate discussion, reflecting the broader dialogue about technology’s influence on human connections.

Saunders addressed potential backlash against the ad, expressing that they welcome the discourse surrounding the intersection of humanity and technology. This conversation is poised to evolve, keeping audiences engaged and talking long after the game ends.