Google Enhances Chrome with AI Image Generation and Virtual Assistant Panel
Google is enhancing its Chrome browser with innovative features that integrate artificial intelligence (AI) technology. This development includes an AI image generation tool and a virtual assistant panel aimed at improving users’ online experiences.
New AI Features in Chrome
The latest upgrades include the rollout of Nano Banana, Google’s AI image generator, to logged-in users on desktop versions of Chrome in the United States. This tool allows users to manipulate and create images, potentially blurring the lines between real and digitally crafted visuals.
AI-Powered Virtual Assistant
Alongside Nano Banana, Chrome will feature an AI-powered assistant accessible via a side panel. This assistant can help users manage various tasks without interrupting their current activities. Subscribers to Google’s AI Pro and Ultra services will gain access to an “auto browse” function. This feature can log into websites, facilitate online shopping, and draft social media posts on behalf of users.
- AI image generator: Nano Banana for image creation and editing.
- Virtual assistant panel for task management.
- Auto browse function for Chrome Pro and Ultra users.
While AI will assist in preparing shopping carts and posts, users must finalize purchases and approve social media drafts manually. These enhancements leverage the Gemini 3 model, which Google introduced late last year. This model is now integrated into many of Alphabet’s services, contributing to its corporate market value, which recently exceeded $4 trillion.
AI Integration Across Services
Earlier this month, Google utilized Gemini to enhance Gmail’s functionality, transforming it to behave more like a personal assistant. This technology is also being implemented in Google’s search engine to provide more tailored responses to users based on their unique preferences.
Forthcoming Personal Intelligence Option
Google plans to introduce a Personal Intelligence feature in Chrome later this year, which will further personalize user interactions. This evolution of Chrome occurs shortly after a federal judge dismissed the U.S. Department of Justice’s suggestion to force the sale of the browser due to regulatory concerns. The judge acknowledged that AI is reshaping the competitive landscape, evidenced by smaller rivals like OpenAI and Perplexity exploring their variations of AI browsers.
OpenAI previously signaled interest in acquiring Chrome and launched its AI browser, Atlas, last October. Meanwhile, Perplexity, which offers the AI browser Comet, had even submitted a bid of $34.5 billion for Chrome before the judge’s ruling. With these advancements, Google is positioning Chrome as a more AI-centric platform, enhancing user engagement and efficiency.
