Khaby Lame Sells Core Operating Company as TikTok’s Top Creator
Khaby Lame, the reigning top creator on TikTok, has made significant strides in expanding his brand’s reach. In 2025, he ranked as the 10th highest-earning creator, amassing an impressive $20 million in income, as reported by Forbes. Known for his unique content style that requires no spoken words, Lame has captivated millions worldwide.
From Factory Worker to Global Influencer
Before his rise to fame, Khaby Lame worked in a factory in Chivasso, Italy. His journey into content creation has enabled him to collaborate with renowned Hollywood studios and major brands. Partners include Hugo Boss, LEGO, and Mr. Pink Beverages, demonstrating his diverse appeal across various industries.
Acquisition by Rich Sparkle Holdings
A significant development in Lame’s career occurred when Rich Sparkle Holdings, a Hong Kong-based company trading on U.S. markets as ANPA.US, acquired his core operating entity, Step Distinctive Limited. This acquisition aims to cultivate a sustainable global e-commerce ecosystem centered on content.
Strategic Operations Management
With this acquisition, Rich Sparkle Holdings will oversee the management of e-commerce operations. This includes:
- Content planning
- Traffic placement
- Operations for TikTok Shop
- Supply chain management
- End-to-end conversion optimization
Global Goals and Projections
The partnership is poised to enhance Lame’s brand presence in key markets, including the U.S., the Middle East, and Southeast Asia. Projections suggest potential annual sales exceeding $4 billion in areas such as traffic, operations, and technology
Technological Integration and Future Aspirations
Part of the strategy involves the development of an AI digital twin, emphasizing innovation in the e-commerce space. Lame has expressed enthusiasm about his role as a controlling shareholder in Rich Sparkle Holdings, anticipating significant growth opportunities.
Rich Sparkle Holdings highlighted this acquisition as a transformation in global content e-commerce models, aiming to fuse Lame’s substantial influence with innovative operational capabilities. Lame himself has expressed excitement about the collaboration, stating, “Congratulations to the team at ANPA! I am very excited to be a shareholder and look forward to doing great things!”
