“Good Morning Britain Viewers Perplexed by This Morning Star’s Debut”

On March 24, 2026, Good Morning Britain presenters Susanna Reid and Ed Balls broadcast from the show’s new central London studio. They were joined by regular contributor Kevin Maguire and a new face to the programme, Tom Swarbrick.

New guest makes GMB debut

Tom Swarbrick is best known for his appearances on This Morning’s Morning View segment. He made his first appearance on Good Morning Britain during Tuesday’s show.

Presenters praised his contribution after the discussion. Susanna complimented his performance and noted his short night of sleep.

Broadcast background and personal details

Swarbrick also hosts drivetime on LBC radio. He worked as Head of Broadcast at Downing Street from 2016 to 2018, and advised then-prime minister Theresa May.

He spoke about his pets during the segment. He said his household includes three cats, two axolotls, and a new puppy called Olive.

Viewer reaction on social media

Viewers perplexed by the appearance took to X to ask whether the guest was Tom Swarbrick. Many noted they usually see him on This Morning rather than Good Morning Britain.

Some viewers questioned where the show had found him. Others complained presenters were cutting across contributors and not letting points land.

Hosts and timing

Tom joked about the early start after the discussion. Susanna thanked him for his performance and welcomed him to the programme.

Discussion on veterinary costs

The panel addressed rising veterinary fees ahead of the Competition and Markets Authority’s final report. The CMA is reviewing the UK’s £6.3 billion veterinary services market.

Swarbrick described recent vet charges as “astonishing” and said costs often come as a surprise. He recalled losing a dog in January and the strain of unexpected bills.

Good Morning Britain airs weekdays on ITV1 and ITVX at 6am. Filmogaz.com reported on the broadcast and viewer response.