Murdoch’s Sydney Radio Triumphs Amid 2GB Decline and ABC Stagnation
In the final radio ratings survey of 2025, a notable shift occurred in Sydney’s radio landscape. Smooth FM emerged as the leading station, overtaking its competitors with a significant 13 percent share of the market. This change reflects a broader trend among listeners who are turning away from traditional news and sports broadcasts towards easier listening options.
2GB’s Decline and New Leadership at ABC
Amid this change, 2GB, owned by Nine Entertainment, experienced a decline, with its market share dropping from 13.8 percent to 11.2 percent. Despite this setback, Ben Fordham maintained his dominant position in the breakfast slot, achieving a 14.9 percent share.
- 2GB’s Ben Fordham – 14.9% share
- The Kyle & Jackie O Show on KIIS FM – 12.7% share
- Smooth FM – 13% share
The final survey period reflected a year filled with transitions for 2GB. Veteran host Ray Hadley departed at the end of 2024. His replacement, Mark Levy, saw a decrease in his share, falling from 15.8 percent in the prior survey to 13 percent.
ABC Radio’s Challenges
ABC Radio Sydney concluded 2025 with a stagnant audience, holding steady at 5.5 percent share. The station underwent significant changes, notably with the departure of long-time Drive host Richard Glover.
Isabella Higgins was announced as the new host for AM on Radio National, succeeding Sabra Lane, who had been in the role for nine years. Higgins, a former social affairs and Europe correspondent, expressed her excitement about taking on the new role.
Market Performance Overview
| Station | Market Share |
|---|---|
| Smooth FM | 13% |
| 2GB | 11.2% |
| ABC Radio Sydney | 5.5% |
| ABC Classic | 3.3% |
| Triple J | Decreased |
| NewsRadio | Decreased |
In conclusion, as 2025 draws to a close, Sydney’s radio scene faces a transformation. With Smooth FM’s rise and 2GB’s decline, as well as changes in leadership at ABC, the future landscape promises to be dynamic.
