Wonder Project and Luma AI Launch “Hybrid Filmmaking” Hub, Dreams
Wonder Project has partnered with AI firm Luma to create a new company called Innovative Dreams. The venture blends production services, an R&D lab, and post-production and visual-effects capabilities.
New company and mission
Innovative Dreams is structured as a standalone business inside Wonder Project’s studio division. It will collaborate with third-party studios across genres and budgets.
The partners describe the effort as part production services provider and part research center. AWS is backing the initiative through cloud and AI infrastructure support.
Real-time hybrid filmmaking workflow
The company is promoting a method it calls real-time hybrid filmmaking. The workflow merges performance capture, virtual production, and visual effects.
Generative AI is woven into each stage of production. The stated aim is to broaden access to advanced tools once limited to top-tier filmmakers.
Leadership and creative goals
Jon Erwin leads Innovative Dreams as CEO. He co-founded Wonder Project with Netflix alum Kelly Merryman Hoogstraten.
Erwin emphasized preserving actor performances and supporting creative collaboration. He also highlighted plans to bring more production work back to Los Angeles.
The first project: Moses
The Old Stories: Moses is the debut project using the new workflow. It is a three-part production from Wonder Project.
Moses was written, directed and executive produced by Erwin. The shoot took place entirely on a virtual stage.
Ben Kingsley and O-T Fagbenle joined Erwin for a behind-the-scenes look at the new production approach. The series will premiere later this spring.
The plan is for Moses to debut exclusively on Wonder Project’s subscription service on Prime Video. It will then be broadly available on Prime Video.
Facilities and education hub
Innovative Dreams operates an R&D lab and a virtual production stage at the MBS Media Campus in Manhattan Beach, CA. The site supports hands-on experimentation and in-person collaboration.
The facility will function as both production space and an education center. Filmmakers, showrunners, and producers can train and test new tools under one roof.
Anchoring the work in Los Angeles aims to reinforce the local crew and stage ecosystem. The partners say this supports bringing more productions back to American stages.
Technology, funding and partners
Luma recently completed a large funding round, raising $900 million in Series C financing last November. Its backers include Andreessen Horowitz and the Saudi Private Investment Fund.
Luma contributes technologies such as Luma Agents. These are customizable, production-grade AI tools designed for high-quality filmmaking.
The collaboration has been described in some briefings as the Luma AI Launch “Hybrid Filmmaking” Hub, Dreams combining technical and creative resources.
Industry context
The entertainment sector faces rapid change as AI adoption grows. Studios and labor groups are negotiating protections in response to technological disruption.
At the same time, many large producers face austerity, consolidation, and legacy-media challenges. The new workflow aims to offer a different path than traditional green-screen production.
Statements from partners
Luma CEO Amit Jain framed the project as a way for filmmakers to take creative risks. He called the hybrid process efficient and human-centered.
Samira Panah Bakhtiar, GM of Media & Entertainment, Games and Sports for AWS, said cloud and AI infrastructure can expand creative possibilities. She stressed that technology should enhance, not replace, human performance.
Filmogaz.com will follow developments as Innovative Dreams scales its virtual production services and educational programs.
