“The Drama Twist Unveils a Controversial Plot Trick”
The Drama is a new film starring Robert Pattinson and Zendaya. A24 is the distributing studio, and promotional materials have been intentionally vague.
Advance screenings and embargo
Advance screenings took place before last Friday’s premiere. At those events, critics were asked not to spoil the film so everyone can see it first.
Studio strategy and secrecy
A24 has worked to keep details under wraps. The studio avoided direct disclosure of any twist or plot trick and resisted wording that unveils controversial elements.
Critics were asked to refrain from spoiling the film until everyone has a chance to see it. The studio’s secrecy shaped the early coverage.
