‘The Devil Wears Prada 2’ Targets $66 Million Box Office Debut
20th Century Studios is set to release *The Devil Wears Prada 2* on May 1. The film is projected to debut with a box office opening of over $66 million. This ambitious estimate comes after three weeks of ticket tracking.
Strong Presales Ahead of Release
Tickets for *The Devil Wears Prada 2* were made available on March 12. Reports indicate that presales have exceeded those of *Wuthering Heights*, which had a longer sales window. This strong demand reflects the anticipation surrounding the movie.
Audience Demographics
- The film’s primary audience appears to be women of all ages.
- Male interest is also showing positive numbers compared to recent hits.
- Women over 25 show particularly high first-choice interest, ranking just behind *Wicked*.
Competitive Positioning
Coming out on Mother’s Day weekend, *The Devil Wears Prada 2* aims to capture family audiences. Its release date places it strategically against more male-oriented films, including *Mortal Kombat II* and *Star Wars: The Mandalorian & Grogu*.
Anticipated Box Office Performance
The current box office forecast suggests that *The Devil Wears Prada 2* is poised for a strong start, potentially setting the stage for a successful summer at the theaters.
