“WKRP Set for a Real-Life Comeback”

WKRP is set to make a real-life comeback in Cincinnati after a hiatus of 48 years. D.P. McIntire, the head of a nonprofit organization, confirmed this exciting news during an interview, saying, “Book it! It’s done!” The beloved call sign originates from the CBS sitcom “WKRP in Cincinnati,” which aired from 1978 to 1982 and showcased memorable moments, including the infamous Thanksgiving turkey drop from a helicopter.

History of WKRP in Cincinnati

The sitcom “WKRP in Cincinnati” featured a cast that included stars like Loni Anderson and Richard Sanders, renowned for their comedic brilliance. The series highlighted the antics of disc jockeys, particularly Dr. Johnny Fever and Venus Flytrap, who captured audiences’ hearts. McIntire reminisces about watching the show’s debut episode in his family living room, where he was inspired to pursue a career in radio and dreamt of establishing a station named WKRP.

Acquisition of the Call Sign

In 2014, McIntire’s organization successfully acquired the WKRP call sign from the Federal Communications Commission (FCC), having previously belonged to stations in Dallas, Georgia, and Alexandria, Tennessee. Initially, McIntire proposed two options, but while discussing with an FCC representative, he humorously suggested the third option: “Well, if you need three, and if it’s available, we’ll take WKRP.” Shortly thereafter, he was named the general manager of WKRP in Raleigh, North Carolina.

Launch of WKRP-LP

On November 30, 2015, WKRP-LP, broadcasting at 101.9 FM, officially went live. This low-power radio station aims to provide a nostalgic experience reminiscent of 1980s small-town radio. McIntire emphasizes that the format includes a mix of multi-decade hits, local news, and unique programming, all tailored to the community.

Station Operations and Approach

WKRP-LP operates under the restrictions typical for nonprofit organizations, with power limited to 100 watts. This translates to a broadcast range of approximately 4 to 12 miles. This setup is economical, as the transmitter is housed in McIntire’s garage, and the studio is simply a dedicated area in his home. Their programming includes distinctive shows such as “Weird Al and Friends,” celebrating satirical humor.

Community Engagement

• Annual Thanksgiving turkey giveaway with gift certificates instead of actual turkeys to avoid animal cruelty concerns.
• Focus on fostering local culture through tailored content and services.

Future of WKRP

Following a decision to close CBS News Radio, McIntire expressed his intent to pass the leadership of WKRP-LP to a new generation. He announced a call for bids to use the WKRP call letters across FM, AM, and digital platforms. The funds generated will support a new nonprofit initiative, Independent Broadcast Consultants, aimed at assisting aspiring broadcasters.

Robert Thompson, a professor at Syracuse University, highlights the cultural significance of the WKRP legacy. He notes that the show’s characters have left an indelible mark on viewers, creating a community united by their nostalgia. McIntire hopes the new undertaking will honor the spirit of the original WKRP, remembering its cherished place in television history.