Netflix Parts Ways with Meghan Markle’s ‘As Ever’ Brand

Netflix has ended its financial involvement with Meghan Markle’s lifestyle brand, As Ever. This brand was introduced 11 months ago alongside her Netflix show, “With Love, Meghan.” The initial launch featured a collection of teas, jams, honey, and baking mixes, designed to enhance everyday experiences.

Transition to Independent Growth

A spokesperson from Netflix indicated that Markle will now independently expand her brand. They expressed pride in contributing to As Ever’s initial vision. The spokesperson stated, “We look forward to celebrating how she continues to bring joy to households around the world.”

Markle’s Reflection on the Partnership

Furthermore, a representative for the Sussexes shared gratitude for Netflix’s support during the launch year. They noted, “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own.” This comment highlights the success of the brand and its readiness for future endeavors.

Insights from Netflix Executives

In a previous interview, Netflix Co-CEO Ted Sarandos described the company’s role as a “passive partner.” He noted Markle’s significant influence on commerce and culture. Sarandos pointed out how the release of the trailer for the “Harry & Meghan” docuseries generated extensive media coverage, showcasing Markle’s impact.

• Merchandise linked to Markle, such as shoes and a Hermès blanket, experienced global sellouts.
• Markle’s cultural influence is often underestimated.

Future of “With Love, Meghan”

Meanwhile, the series “With Love, Meghan” has produced two seasons, with a total of 16 episodes aired in March and August of 2025. A holiday special was also released in December. Although the show has not been canceled, its future format is still under consideration.

Markle has expressed interest in adjusting the content format. “I’m exploring how to deliver recipes in brief segments while continuing to grow As Ever,” she mentioned at a recent Fortune magazine summit.

As Meghan Markle ventures forward, the future of As Ever looks promising. The lifestyle brand aims to continue enriching everyday experiences independently.