Demi Moore: demi moore Nearly Unrecognizable After Radical Makeover with Dramatic 'Bob' Hairstyle

The 63-year-old actress demi moore drew fresh attention at Milan Fashion Week after debuting a blunt, wet-look bob at Gucci's FW26 show — a look that prompted thousands of Instagram reactions and made the star appear nearly unrecognizable. The appearance came as Gucci presented its Fall/Winter 2026 collection during a February run of shows that included high-profile model and celebrity turns.

Demi Moore's new bob and full Gucci look at Palazzo delle Scintille

Moore was photographed at the Gucci FW26 Fashion Show at Palazzo delle Scintille on February 27 wearing a blunt bob styled to appear wet, a stark change from her signature long black hair. She completed an all-black leather ensemble with large oversized sunglasses and pointed black heels. Moore's Chihuahua, Pilaf, had a front-row perch on her lap during the show.

Stylist footage, online reaction and past hair moves

Her stylist, Brad Goreski, uploaded a video of Moore just before she left for the Gucci show that recorded Moore head to toe and noted that her entire outfit was Gucci. The appearance quickly went viral and drew thousands of Instagram comments praising the transformation. Commenters wrote: "She looks so much better with this hairstyle ❤️, " "The hair looks amazing! It's been so long for so long and this just looks so fresh!" and made playful references to her recent film with lines such as "Did you take the substance?" and "Oh man, 😞, she took the substance. Well, as long as she is happy. 👍. "

Moore had previously debuted a new hair look for Gucci and cut bangs in October, writing, "Bangs — now and then. Thank you @gucci for letting me bring back the fringe for the first time since the Striptease days!" and including a photo from the time she filmed the 1996 movie. A photograph in the record shows Demi Moore and her dog Pilaf in February 2025.

Gucci show served as Demna's first runway for brand and a creative pivot

The Gucci presentation that featured Moore was the first runway collection from creative director Demna. The 44-year-old designer described the show as the "birthday" of his creative vision for the fashion house in a pre-show open letter and framed the moment as a deliberate new beginning. Demna — who was formerly Balenciaga's creative director for a decade — was announced as Gucci's new creative director in March and officially took over the role in July following the sudden exit of Italian designer Sabato De Sarno.

In remarks written the day before the Friday, Feb. 27, show in Milan, Demna wrote that Gucci "must become a feeling" and "must become an adjective. " He added, "This first Gucci show introduced a universe of people, archetypes, consumers and dress codes that will shape my design language moving forward, " and, "It is a beginning. But it is intentional and fully formed. "

Runway highlights: Kate Moss, Karlie Kloss, Emily Ratajkowski and a wider Milan slate

Kate Moss closed the Gucci runway, while Karlie Kloss and Emily Ratajkowski were among the headline appearances for Gucci's Fall/Winter 2026 show. Karlie Kloss made her first catwalk appearance since 2023 in a chunky black turtleneck paired with a tan Gucci-monogram pencil skirt. Emily Ratajkowski walked in a silver mini dress. Kate Moss closed in a black sequined turtleneck gown with a Gucci g-string peeking out at the rear of the open-backed dress, a look noted for its dramatic nails.

Milan Fashion Week had kicked off on Feb. 24 in Italy's style capital and featured fall/winter catalogues from brands including Fendi, Armani and Missoni. Photographs and coverage of the week captured moments such as Donatella Versace alongside Demi Moore with Pilaf posing ahead of the Gucci show on Feb. 27, 2026; models walking for Tod's and Moschino on Feb. 27; Fausto Puglisi appearing at the Cavalli show on Feb. 26; and Nicholas Galitzine at the Armani show, where he posed with Kendall Jenner. The Prada show on Feb. 26, 2026 drew notable front-row attendees Mark Zuckerberg and Priscilla Chan.

Moore's recent awards run and on-screen profile

Beyond the runway, Moore also walked the red carpet at the 2025 Golden Globe Awards, where she was nominated for her leading role in "The Substance. " The Milan bob moment added to a recent string of public appearances and hair changes that have kept Moore in the conversation during the season of major fashion showings and awards events.