Demi Moore goes viral looking unrecognizable with dramatic new bob haircut transformation
demi moore, 63, stunned observers with a dramatic haircut and all-black leather look at the Gucci FW26 Fashion Show held at Palazzo delle Scintille on February 27. The appearance followed her red‑carpet walk at the 2025 Golden Globe Awards, where she was nominated for a leading role in "The Substance. "
Demi Moore's Milan transformation
The actress was photographed on February 27 looking almost unrecognizable after debuting a blunt bob styled to appear wet, a stark change from her signature long black hair. She completed the look with large, oversized sunglasses and pointed black heels while wearing all-black leather.
Gucci FW26 at Palazzo delle Scintille
The Gucci Fall/Winter 2026 runway show took place at Palazzo delle Scintille on Feb. 27 and featured a host of high-profile names on the catwalk. Kate Moss closed the runway in a black sequined turtleneck gown with a Gucci g-string peeking out at the rear of the open-backed dress, paired with a dramatic set of nails. Karlie Kloss hit the runway in a chunky black turtleneck and a tan Gucci‑monogram pencil skirt, marking her first catwalk appearance since 2023. Emily Ratajkowski walked in a silver mini dress.
Hair, styling and fashion details
Moore's stylist, Brad Goreski, uploaded a video of her just before she left for the Gucci show, recording her head to toe and explaining that her entire outfit was Gucci. Social engagement surged: thousands of Instagram users commented, praising the look. Sample comments included, "She looks so much better with this hairstyle ❤️, " "The hair looks amazing! It's been so long for so long and this just looks so fresh!" and the playful movie reference, "Did you take the substance?" One user wrote, "Oh man, 😞, she took the substance. Well, as long as she is happy. 👍"
Runway stars and guest appearances
Alongside Moss, other models who walked the Gucci show included Alex Consani, Amelia Gray and Elsa Hosk. Donatella Versace and Demi Moore were photographed posing ahead of the Gucci show on Feb. 27, 2026. Moore attended the event with her Chihuahua, Pilaf, who had a seat on her lap during the show.
Demna's first Gucci runway
The show marked creative director Demna's first runway looks for the Italian house. The 44‑year‑old designer described the moment as the "birthday" of his creative vision in a pre‑show open letter, writing that Gucci "must become a feeling" and "must become an adjective. " He added, "This first Gucci show introduced a universe of people, archetypes, consumers and dress codes that will shape my design language moving forward. " He concluded, "It is a beginning. But it is intentional and fully formed. "
Demna had been the former Balenciaga creative director for a decade, was announced as Gucci's new creative director in March, and officially took over the role in July following the sudden exit of Italian designer Sabato De Sarno.
Wider Milan Fashion Week context
Milan Fashion Week kicked off on Feb. 24 in Italy's style capital, showcasing fall/winter catalogues from brands including Fendi, Armani and Missoni. Other calendar highlights around Feb. 26–27 included a Tod's show on Feb. 27 and a Moschino show on Feb. 27. Italian designer and Cavalli creative director Fausto Puglisi appeared at the end of his brand's show on Feb. 26, 2026. Nicholas Galitzine was pictured at the Armani show on Feb. 26, 2026, and posed with Kendall Jenner at the same event. Mark Zuckerberg and Priscilla Chan attended the Prada show on Feb. 26, 2026.
Moore had previously debuted a new hair look for Gucci and cut bangs in October. She wrote at the time, "Bangs — now and then. Thank you @gucci for letting me bring back the fringe for the first time since the Striptease days!" and included a photo from when she filmed the 1996 movie.
A separate, brief headline in the record read "Just a moment... "; unclear in the provided context.
demi moore's Milan appearance and the surrounding show elements — from Demna's debut to Kate Moss's closing look and the procession of models — made the Feb. 27 Gucci FW26 presentation one of the week’s most talked‑about moments.
Closing note: the fashion week timeline cited here includes Feb. 24 for the start of Milan Fashion Week and specific shows and appearances on Feb. 26 and Feb. 27, 2026, as detailed above.
